WAUC-AM 1310 Wauchula

History Of WAUC

Two Radio Outlets In Hardee Merge
The Tampa Tribune Apr 10, 1971
Wauchula (By Staff Writer)
Radio Stations WAUC and WPRV(-AM 1600, Wauchula) have merged and broadcasts now are coming from Station WAUC, the owners announced. Jerry Brush and his mother, Georgia M. Brush are owners of WPRV, while WAUC is owned by Sam Rosenberger and his father, Richard Rosenberger. The owners have petitioned the Federal Communications Commission for approval to form a corporation to run the merged stations. WPRV has been silent for several days. Both are located outside the city limits of Wauchula.

WAUC Will Boost Power, Double Broadcasting Area
THE TAMPA TRIBUNE
Wednesday, October 3, 1979
ERNIE NEFF Tribune Staff Writer
WAUCHULA
Wauchula radio station WAUC, 1310, has received permission to increase its power from 500 to 5,000 watts. The increase in power will approximately double the AM station's official broadcasting area, making it a regional rather than local station. Don Poucher, president of Poucher Broadcasting Inc. and general manager of WAUC, received official notice of the Federal Communication Commission's approval Tuesday morning. A post card from the commission informed him approval was granted on Sept. 19. Poucher said work would begin "immediately" to construct facilities to allow the increase. He expects the station to be broadcasting at 5,000 watts by next April. WAUC, which plays what Poucher calls "contemporary middle of the road" music, will be the most powerful AM station in Hardee, DeSoto or Highlands counties once it starts broadcasting at 5,000 watts. ". The largest increase in service area will be to the south and east, since WAUC will directionalize its signal toward Sebring. The station's signal is currently non-directional. The signal can now be received at a distance of about 25 miles from Wauchula near Sebring and Arcadia and points between those two cities. The FCC has given WAUC approval to have a signal that will not interfere with other stations to be picked up as far away as Palmdale in Glades County, roughly 50 miles from Wauchula to the southeast. A non-interfering signal will also be available as far west as Lorida in Highlands County. While a certified non-interfering signal will be picked up 50 miles away, an audible signal will be available even farther away to the west and south. The station's official broadcasting area will not increase much to the north and west. The official non-interference line will still be near Fort Meade to the north and barely into Manatee County to the west. As with the southern and eastern area, however, the signal will reach even farther to the north than Fort Meade. It previously has not. WAUC's signal will also be stronger in all of Hardee County, Poucher said, explaining there are now some areas of southeast Hardee where the signal is weak. The station will remain a daytime operation and will continue to play the same type of music, "soft pop with some pop country crossover tunes and pop from the past," Poucher said. Hardee County and Wauchula will remain the "primary concern," of the station, he added. Local advertisers in Hardee County, he said, will continue to pay the same rates. Some changes will accompany the power increase, however. For one thing, there will be more emphasis on news. "I anticipate stringers in every city that we cover, and a full-time news director," Poucher said. And the station will for the first time be able to charge higher rates for regional and national advertisers since the listening area will be expanded. The radio executive said about $100,000 will be spent on the expansion to 5,000 watts. .

Names in WAUC History

Robert S. Taylor-1958-President-Hardee Broadcasting Company

E. D. Covington, Jr.-1958-Executive Vice President-Hardee Broadcasting Company

Claude White-1958-General Manager/Commercial Manager-Hardee Broadcasting Company

Robert Ford-1958-Chief Engineer-Hardee Broadcasting Company

Bill Ferguson-1959-General Manager/Chief Engineer-Hardee Broadcasting Company

Royce D. Plummer-1964-President-WAUC Broadcasting Co.

Robert V. Rogers-1964-General Manager-WAUC Broadcasting Co.

Chris Plummer-1965-Afternoons-WAUC Broadcasting Co.

Sara Plummer-1965-Promotions Manager-WAUC Broadcasting Co.

Jerald A. Brush-1972-Program Director/Chief Engineer-Wauchula Broadcasting

Richard Rosenberger-1973-President-Barco, Inc.

Samuel L. Rosenberger-1974-General Manager-Barco, Inc.

Donald W. Poucher-1977-President/General Manager-Poucher Broadcasting, Inc.

Carol Poucher-1977-Program Director/Music Director/1978-Station Manager-Poucher Broadcasting, Inc.

Jesse Newman-1983-President-Heartland Broadcasting Co.

James A. Hardman-1985-General Manager/Sales Manager-Heartland Broadcasting Co.

Marc Valureo-1985-Program Director-Heartland Broadcasting Co.

Clinton Moore-1985-Chief Engineer-Heartland Broadcasting Co.

Ted L. Hite-1987-President/General Manager/Sales Manager-WAUC Radio

Ted Hite, Jr.-1987-Program Director/News Director/1992-Operations Manager-WAUC Radio

John McShaffrey-1987-Music Director-WAUC Radio

Jean Hite-1987-Promotions Manager-WAUC Radio

Jim Kowalski -1987-Chief Engineer-WAUC Radio

Chay Gonzales-1994-General Manager-Marlene Ayala Ownership

Robert Ayala-1995-General Manager-Marlene Ayala Ownership

Marlene Ayala-1997-Owner

Marlene Ayala-2001-Presidernt-Marvina Enterprises

Victor Gonzales-2001-General Manager-Marvina Enterprises, Inc.

Merta Ayala-2002-General Manager

Arturo Pacheco-2007

John Mullis (JJ)-2017-President-Hardee Broadcasting, LLC.

Glenn Sims

Bob Partee

John Wright

Other Programs In WAUC History

Florida Football

Florida State Football

Atlanta Braves Baseball

NFL Football

Owner(s):	1958-Hardee Broadcasting Company
	1964-WAUC Broadcasting Co.
	1969-Wauchula Broadcasting
	1973-Barco, Inc.
	1977-Poucher Broadcasting, Inc.
	1983-Heartland Broadcasting Co.
	1986-WAUC Radio
	1993-Marlene Ayala
	1997-Dora A. Cruz
	2001-Marvina Enterprises, Inc.

History Of Call Letters and Formats:	WAUC-1958-Country
	WAUC-1977-MOR
	WAUC-1992-Oldies "Pure Gold"
	WAUC-1997-Spanish
	WAUC-2017-Country "Heartland Country Favorites"

Network Affiliation(s):	Keystone
	Associated Press Radio (Westar III Satellite)