WMMB-FM 102.3
Melbourne

Original Call Letters: WMMB

Originally Licensed: Dec 15, 1965

Original City of License: Melbourne

Original Frequency: 102.3

Origin of Call Letters: 

Original Power: 3,000 watts

Original Location:

Original Format: Country Western 


Network Affiliations:

Mutual Broadcasting System

Owner(s):

1965-Indian River Radio, Inc. 
1965-Broadcast Enterprises, Inc.  ($268,750)
1978-Miler Broadcasting
1987-City Broadcasting Co. ($2.25 million with WMMB-AM 1240)

History Of  Call Letters and Formats:

WMMB-1965-Country Western
WYRL-1967-Country Western
WMMY-1987-Contemporary Hits  "Y102"
WMMY-1990-Oldies
WGGD-1994-Oldies

In 1965 the FCC authorized the owner of WHIY-FM 107.7, Gordon Sherman and Lee Ruwith who has an interest WROD-AM 

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