WMMB-FM 102.3
 Melbourne

Original Call Letters: WMMB

Originally Licensed: Dec 15, 1965

Original City of License: Melbourne

Original Frequency: 102.3

Origin of Call Letters: 

Original Power: 3,000 watts

Original Location:

Original Format: Country Western 

Network Affiliations:
Mutual Broadcasting System

Owner(s):
1965-Indian River Radio, Inc. 
1965-Broadcast Enterprises, Inc.  ($268,750)
1978-Miler Broadcasting
1987-City Broadcasting Co. ($2.25 million with WMMB-AM 1240)

History Of  Call Letters and Formats:
WMMB-1965-Country Western
WYRL-1967-Country Western
WMMY-1987-Contemporary Hits  "Y102"
WMMY-1990-Oldies
WGGD-1994-Oldies

In 1965 the FCC authorized the owner of WHIY-FM 107.7, Gordon Sherman and Lee Ruwith who has an interest WROD-AM 

associate in Daytona Beach station were  by the Federal Communications Commission Thursday to acquire control of a Melbourne broadcasting enterprise. to assign its licenses and construction permit for station WMMB AM/FM at Melbourne to Broadcast Enterprises, Inc., for a, consideration of . BROADCAST Enterprises is controlled by  and . Sherman owns station  in Orlando and he and Ruwith have an interest in station WROD at Daytona Beach,

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