WKGF-AM 1480

Original Call Letters: WAPG

Originally Licensed: Sep 1955

Original City of License: Arcadia

Original Frequency: 1480

Origin of Call Letters: Slogan: We're Keeping God First

Original Power: 1,000 watts daytime

Original Location:  201 W. Asbury Street 

Original Format: Christian

Network Affiliation(s): USA Radio News


1955-Arcadia-Punta Gorda Broadcasting Company
1959-Arcadia-Punta Gorda Broadcasting Co. Inc.
1981-Dakos Broadcasting, Inc. 
1989-Gulf Dunes Broadcasting, Inc  ($250,000 with WXKT-FM 98.3)
1993-Dakos Broadcasting, Inc.  
1996-Hall Communications ($1.75 million with WXKT-FM 98.3)
1998-Heartland Broadcasting Co.    ($150,000)
2003-Integrity Radio of Florida LLC   ($225,000)
2006-La Raza 1480, Inc.
2015-Fiorini Broadcasting, LLC  ($325,000)
2015-Integrity Radio of Florida  ($325,000)

History Of  Call Letters and Formats:

WAPG-1955-Religious   "Arcadia Praising God''
WAPG-1975-Free Form
WAPG-1977-Top 40
WAPG-1982-Country Western
WAPG-1989-Classic Hits
WOKD-1990-Country Western
WKGF-1993-Contemporary Christian  "We're Keeping God First"

WKGF History
The Tampa Tribune - Tuesday, March 9, 1993
Author: Cheryl Waldrip, Tribune Staff Writer
ARCADIA - Arcadia's only two radio stations, which for 37 years filled the airwaves with country, Christian music and later classic rock, are off the air. WOKD, 98.3 FM, and WKGF, 1480 AM, which survived even bomb threats, closed Tuesday, silenced by a lack of advertising. "I was told to make an announcement that we were having technical difficulty and to shut it down," said Richard Holdsworth, the stations' program director. The transmitter had been broadcasting since Sept. 3, 1955. The closing came as a surprise to the stations' 12 full-time and six part-time employees. "Everybody knew things were tough and that we didn't have a whole lot of advertising," Holdsworth said. "We thought it was not going to happen, and it did. We had no notice."  The 2,000-watt signal was picked up by radios from Wauchula to Port Charlotte. The stations, owned by Gulf Dunes Broadcasting Inc. of Long Branch, N.J., had changed their call letters and formats as the company tried in recent years to bring on a revival, Holdsworth
said. The Christian station, originally WAPG, switched to oldies for a few months and then back to Christian music and changed its call letters to WKGF, which stood for Keeping God First. The FM station had been country until September 1991, when it changed to WXKT and played classic rock 'n' roll for a year. The decision - which was meant to attract Charlotte County advertisers - was not popular. "We had bomb threats," Holdsworth said. "It was tough for a while. But something had to be done. They just didn't have enough advertising to keep it going." When rock failed to bring in much-needed revenue, the country twang returned last October. "Arcadia's in a bad position," Holdsworth said. "If you're not in cattle or orange groves, what do you do? That filters down to car dealers, who are suffering along with everybody else." Station manager Bill Fowler could not be reached Monday at his home in Orlando. Officials with Gulf Dunes also could not be reached for comment. Holdsworth said Gulf Dunes had been subsidizing the Arcadia stations, but to no avail. "They kept sending money down, but the salespeople just couldn't garner enough advertising to keep it going," he said. The loss of the stations is sad, he said, and means die-hard fans will have to scan the dial listening for a replacement for their favorite sounds. "Anytime a business goes under, it's like a death in the family."

1996-The combo was sold to Hall Communications. The AM switched to a news/talk format and remained in Arcadia. The FM moved to Lakeland as adult contemporary WWRZ and was re-licensed to Ft. Meade in 1999. 

1999-Heartland Broadcasting Corp. purchased WKGF and changed the calls to WZTK

Names In WKGF History
Dennis Hedlund-1989-President- Gulf Dunes Broadcasting, Inc.
Pearl Lee-1989-Vice President- Gulf Dunes Broadcasting, Inc.
Raymond "Doc" Dougherty-1989-Vice President of Sales- Gulf Dunes Broadcasting, Inc.
Daniel B. Dougherty-1989-Chief Financial Officer- Gulf Dunes Broadcasting, Inc.
Bruce Michaels-1989-Music Director/1993-Music Director/News Director-Gulf Dunes Broadcasting, Inc.
Cindy McLeod-1989-Business Manager-Gulf Dunes Broadcasting, Inc.
Jack Welch-1990-General Manager-Gulf Dunes Broadcasting, Inc.
Tim Shannon-1990-Program Director-Gulf Dunes Broadcasting, Inc.
Jack Welch-1990-General Manager-Gulf Dunes Broadcasting, Inc.
Tim Shannon-1990-Program Director-Gulf Dunes Broadcasting, Inc.
Suzanne Whitman-1990-Sales Manager-Gulf Dunes Broadcasting, Inc.
Richard Holdsworth-1990-1993-Program Director/Operations Manager-Gulf Dunes Broadcasting, Inc.
Dr. William N. Dakos-1993-President- Dakos Broadcasting
Bill Fowler-1993-General Manager- Dakos Broadcasting
G.W. “Gibby” Sullivan-1993-Sales Manager/1994-General Manager/Program Director/Promotions Manager-Dakos Broadcasting
Jeri Sullivan-1994-Music Director- Dakos Broadcasting
Dick Parrish-1994-Chief Engineer-Dakos Broadcasting
Arthur J. Rowbotham-1996-President-Hall Communications
Hal Kneller-1999-President-Heartland Broadcasting Co.


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