WLVF-FM 90.3 Haines City

WLVF-FM 90.3
Haines City

Original Call Letters: WHGS

Originally Licensed: Apr. 11, 1986

Original City of License: Haines City

Original Frequency: 90.3

Origin of Call Letters: Slogan; We’re Landmark’s Voice of Faith

Original Power: 1,200 Watts

Original Location: 110 Scenic Highway

Original Format: Religious

Network Affiliation(s):

Owner(s):

1986-Landmark Baptist Church

History Of Call Letters and Formats:	WHGS-1986-Religious
	WLVF-1990-Southern Gospel

WLVF History
The station went on the air as WHGS on February 2, 1986. In January of 1971, Pastor Mickey Carter began to broadcast a Bible question and answer time for fifteen minutes each Sunday morning on oldies station WTHN-AM 930. In 1973 Pastor Carter began broadcasting the morning worship service of the Landmark Baptist Church. In 1997 Landmark Baptist Church purchased the old Polk Hotel (earlier known as the Palm Crest Hotel original home of WGTO-AM 540). In 1990 the 90.3 FM frequency was added by the FCC.