The reason for this industry wide skepticism seems to be the obvious recklessness of a station that would describe itself as only interested in “Beer, Boobs, and Rock.”  

When asked about the station’s music and positioning decisions, JVC CEO John Caracciolo stated, “I have full confidence in the guys I’ve met a few times who said they could do this.  It was obvious from the start as they had the finest collection of lawn chairs and yard flamingos I’ve ever seen.  However, I also told them that if this radio station cratered, I would totally deny any part in the choices, and I’d get my revenge one day.”

Initial monitoring of the station revealed a broad mix of very, very, very, VERY hard rock hits ranging from Jimi Hendrix all the way up to Disturbed.  The musical center seems to be bands with long hair and tattoos like Metallica, AC/DC, Van Halen, Guns N Roses and Ozzy Osbourne.

Other people associated with JVC Broadcasting also commented.  Victor Canales, COO, had this to say: “I’ve told them not to get involved with that satanic music.  I don’t understand what they are thinking.  However, I did come up with the name of the station, the format, and logo.“