WXUS-FM 102.3

Original Call Letters: WTRS

Originally Licensed: March 3, 1969

Original City of License: Dunnellon

Original Frequency: 102.3      

Origin of Call Letters: 

Original Power: 3,000 watts

Translator: 100.1 FM W261BA (Ocala)

Original Location:

Original Format: Simulcast of WTRS-AM 90%


1970-Rainbow Communications Service, Inc.
1975-Tri-County Broadcasters, Inc.
1980-Citrus Broadcasters, Inc.
1982-Asterisk Communications, Inc.
2013-JVC Broadcasting (LMA)
2014-JVC Media Of Florida, LLC  ($3,500,000)

History Of  Call Letters and Formats:

WTRS-1969-Simulcast of WTRS-AM 90%
WTRS-1975-Contemporary Easy Listening  "Stereo 102"
WTRS-1978-Country  "Stereo Country 102" 
WTRS-1981-Beautiful Music "The World's Most Beautiful Music"  
WTRS-1982-Country "102 Proud Country"
WTRS-2013-Country "My Country 102.3"
WXUS-2016-Country and Rock  "The Crossroads of Country and Rock"

New Format Comes to 102.3
The new US 102-3 is The Crossroads of Country and Rock. US 102-3 is designed specifically for North Central Florida. Bubba the Love Sponge mornings, the hottest Country stars like Luke Bryan and Florida Georgia Line, plus the iconic bands that influenced them… many with North Florida roots like Lynyrd Skynyrd and Tom Petty. We don't forget about bands like .38 Special and The Eagles either! US 102.3 is the perfect blend for North Central Florida – highlighting our incredible Southern Rock heritage alongside today’s hottest country stars.

Names in WXUS History

Kelly Wright-2000-Weekdays-10AM-3PM-Asterisk Communications, Inc.

Tom Bowers-2002-3PM-7PM-M-F/Production Director-JVC Media Of Florida, LLC

Bo Hamilton-2004-Program Director/3PM-7PM/Imaging Director-JVC Media Of Florida, LLC

Bubba The Love Sponge-2013-Mornings-Syndicated-JVC Broadcasting

John Carraciolo-2013-President/CEO-JVC Media

Shane Reeve-2013-VP/Market Manager-JVC Broadcasting
Sam Gerace-2013-General Manager-JVC Media Of Florida, LLC 

Sarita Negron-2013-General Sales Manager-JVC Broadcasting

Steph (Stephanie Wooster)-2014-7PM-Midnight/Sat/Sun10AM-3PM-JVC Media Of Florida, LLC

Michaels-2019-2020-6AM-10AM-JVC Media Of Florida, LLC

Leroy-Mornings-JVC Media Of Florida, LLC

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