WGUL-FM 106.3
Spring Hill

Original Call Letters: WEOA 

Originally Licensed: 1989 

Original City of License: Beverly Hills 

Original Frequency: 97.1

Origin of Call Letters: 

Original Power: 6,000 watts

Original Location: 

Original Format: Music of Your Life

Network Affiliation(s):


1990-Heart of Citrus, Inc.
1998-WXOF, Inc. “The Gull Group”

History Of Call Letters and Formats:

WEOA-1989-Construction Permit
WPDS-1990--Construction Permit
WGUL-1999-Music of Your Life
WJQB-2005-Oldies   (Scott Shannon’s “True Oldies”)

History of WGUL-FM
Thanks to Marc Tyll for this history of WGUL-FM.
The Gull Group was in the process of selling its WGUL-FM 96.1 in Dade City and WAVQ-FM 104.3 in Inglis. Simultaneously Marcocci was about to close on the purchase of the construction permit for WBKX-FM 96.3, Yankeetown. From this point on things get a little more interesting. Through a series of frequency moves around the state, designed to allow each participating station to increase its power, WXOF traded frequencies with WLVU-FM 106.3, Holiday (North Tampa Bay). There were a total of five stations involved which included stations WRRX-FM 97.7, Micanopy (now WSKY-FM 97.3); WKZY-FM 106.3, Cross City (now on 106.9); WLVU-FM 106.3 Holiday (now WSUN-FM 97.1); WLQH-FM 97.3 Chiefland (now WNDN-FM 107.9); and WXOF-FM 97.1 Beverly Hills (which moved to 106.3). Before the frequency trades, all five of the affected stations were 6,000 watt class A FM channels. As a result of the channel moves, WXOF was able to take advantage of increasing its power to 25,000 watts on 106.3, while the Holiday station, WLVU (now WSUN-FM 97X), increased its power to 50,000 watts on 97.1. The new Country Fox 106.3 began broadcasting in May 1998. Within a few months, Marcocci closed on the construction permit for WBKX-FM 96.3 Yankeetown, and upon completing the station construction, the call letters WXOF and The Country Fox programming moved to the 96.3 frequency. Marcocci had also sold WGUL-FM 96.1 (now WTMP-FM) Dade City to Mega Communications which became WMGG-FM. Upon completion of the sale of WGUL-FM 96.1, Marcocci moved the WGUL-FM call letters to the former WXOF frequency on 106.3 where The Music of Your Life could be heard throughout Citrus, Marion, Hernando and parts of Levy and Pasco counties. In 2004, in an effort to move the WGUL-FM signal closer to the Tampa Bay market, The Gull Group filed an application to change the city of license from Beverly  Hills to Spring Hill, located near Brooksville, about 20 miles South of Homosassa Springs on U. S. Highway 19. However, since WGUL-FM was Beverly Hills only radio station, WINV-AM 1560 Inverness was re-licensed to Beverly Hills, leaving Inverness with WJUF-FM 90.1. A year later, The Gull Group sold its WGUL-AM 860 Dunedin and WLSS-AM 930 Sarasota to Salem Communications for $9.6 million. Before the sale, WGUL-FM had no separate studio and had been re-broadcasting WGUL-AM’s programming from Tampa Bay. With the WGUL-AM sale complete, and the WGUL call letters remaining with the AM station going to Salem as part of the sale, Marcocci decided to switch the WGUL-FM format to Scott Shannon’s True Oldies programming with new call letters WJQB. Today WJQB " True Oldies 106.3" can be heard from Southwest Ocala to Crystal River all the way down to North Tampa Bay, covering Palm Harbor, New Port Richey, Tarpon Springs, Brooksville, Dade City and most of Florida’s Gulf Coast playing the best of the top 40 favorites of the 50s, and 60s. 

Names In WGUL-FM History
David S. Arthurs-1992-Heart of Citrus, Inc. 
Hugh E. Tolle-1992-Heart of Citrus, Inc.
Carl J. Marcocci-1998-1998-President-WXOF, Inc. “The Gull Group”   In Memory
David Marcocci-1999-2005-General Manage-WXOF, Inc. “The Gull Group” David Passed away in Pinellas County on January 5, 2006.
Steve Schurdell

Les Forester

Bob Reynolds 
Denny Bateman

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