WQXM-AM 1460 Bartow

Original Call Letters: WBAR

Originally Licensed: 1953

Original City of License: Bartow

Original Frequency: 1460

Origin of Call Letters:

Original Power: 1,000/155 Watts

Original Location:

Translator: 2019-W260DA at 99.9 (250 watts)

Original Format: Spanish Top 40

Owner(s):	1953-WBAR, Inc.
	1962-WBAR Radio Station, Inc.
	1994-WBAR Broadcasting Co., Inc.
	1996-Bartow Broadcasting, Inc.
	2004-Florida Broadcasting Media, LLC ($325,000)
	2021-DRC Broadcasting, Inc. ($170,000)
	2024-Prime Broadcasting ($170,000)

History Of Formats and Call Letters:	WBAR-1953-Block Programming/Variety "Wee-Bar"
	WBAR-1962-Country Western
	WBAR-1995-Classic Country/Bluegrass "Where the Legends Live On"
	WRMX-2004-Classic Country
	WQXM-2004-Spanish Variety "La Loca" "LA X 1460" "Ritmo"

Names In WQXM History

Armando Gutierrez-2004-President/General Manager/Promotion Director-Florida Broadcasting Media, LLC

Randy Wilkinson-2004-Regional Sales Manager-Florida Broadcasting Media, LLC

Bill McCleary-2004-Chief Engineer-Florida Broadcasting Media, LLC

Nelson Horta-2005-News/Sales-Florida Broadcasting Media, LLC

Robert Mercado-2005-2008-Production Director/Morning Show Talent/Producer/General Manger/Sales-Florida Broadcasting Media, LLC

Karina Rodriguez-2006-Afternoons/Sales-Florida Broadcasting Media, LLC

Von Rommell Fernandes-2009-Sales-Florida Broadcasting Media, LLC

Jorge Guevara-2010-Mornings/Sales-Florida Broadcasting Media, LLC

Carlos Alvarado-2010-Host of Saturday’s “The Flea Market”/Sales-Florida Broadcasting Media, LLC

Alicia Lopez-2016-Co-host-6AM-11AM-Florida Broadcasting Media, LLC
Osvaldo Vega-2016-Co-host-6AM-11AM-Florida Broadcasting Media, LLC
Daniel R. de la Rosa-2021-President/Owner-DRC Broadcasting, Inc.
Denisse Hernandez-2024-President/Owner-Prime Broadcasting, Inc.
Carlos Calderon
Dr. Isabel
Javier Romero
Jorge Rivera
Karina Soto
Luisa Fernanda

Network Affiliation(s):	Univision Radio
	CNN en Español Radio