WRTM-AM 540
Pine Hills

Original Call Letters: WGTO 

Originally Licensed: Sep 10, 1955

Original City of License: Pine Hills 

Original Frequency: 540 

Origin of Call Letters:  

Original Power: 50,000 watts

Original Location: 

Original Format: Talk


Network Affiliation(s):


Owner(s):


1955-Hubbard Broadcasting
1986-Cypress Broadcast, Ltd ($1.5 million)
1990-Florida Media Inc. 
1993-Paxson Broadcasting  ($5.6 million)
1997-Clear Channel Communications
2007-Aloha Station Trust, LLC, as Trustee
2008-Clear Channel Communications
2014-iHeartMedia


History Of Call Letters and Formats:


WGTO-1955-Top 40  “Gulf To Ocean” and "Gainesville to Okeechobee"

WGTO-1958-Top 40   "Covering Florida Like Sun"

WGTO-1977-Country Western "Great Country Music 54"

WGTO-1986-Gospel

WGTO-1990-Oldies ''Cruisin' Oldies 54''  (Studios moved to Ocoee)

WGTO-1990-Talk/Sports

WWZN-1994-Sports

WWZN-1995-Talk

WRTM-1996-Sports

WQTM-1996-Sports "540 the Team" 

WFLF-1997-News/Talk "540 WFLA"