WRUF-FM 103.7

Original Call Letters: WRUF

Originally Licensed: 1948

Original City of License: Gainesville

Original Frequency: 104.5

Origin of Call Letters: Radio University of Florida 

Original Power: 27,500 watts

Original Location:

Original Format: Beautiful Music/Classical Music

Network Affiliation(s):

Mutual Broadcasting System 


1948-Board of Regents for the University of Florida

2012-Entercom assumes control of WRUF-AM through an LMA with University of Florida

2021-Audacy, Inc. (Formerly Entercom Communications)

History of Call Letters and Formats:

WRUF-1948-Simulcast of most WRUF-AM 850 programming

WRUF-1969-Beautiful Music/Classical/Educational     "Stereo 104"

WRUF-1982-AOR/Rock    "Rock 104"

WRUF-2001-Modern Active Rock/Alternative      "Rock 104"

WRUF-2010-Country     "Country 103.7-The Gator" 

History Of Country 103.7-The Gator
It's Official: Rock 104 Goes Country     10-11-10
Thanks to William Watson for the following info. The University of Florida’s 100,000-watt commercial radio station, WRUF-FM 103.7 known today as "Rock 104" will become Gainesville’s only country radio station beginning this weekend, officials from UF’s College of Journalism and Communications announced today. Under its new name,Country 103.7-The Gator, the station will broadcast country music to attract a broader audience and help ensure the economic viability of the media properties for decades to come, said Randy Wright, executive director of the college’s multimedia properties. "Rock104" will live on as Rock104.com, continuing to target the 18-34 demographic with the active rock format the station has programmed plus local information and entertainment of value to North Central Florida.
Source: University of Florida News Randy Wright, rwright@jou.ufl.edu, 352-392-5551 ext. 1114

Names In Country 103.7-The Gator History
Ron Rivers-2010-Morning co-host-University of Florida

"Big Stew" Sawyers-2010-Morning co-host/2011-2013-Mornings-University of Florida

Audrey Lynn-2010-2011-Morning co-host-University of Florida

Gator Ron (Ron Brooks)-2010-2011-Program Director/Afternoon drive-University of Florida

Polly Peterson-2011-Mon-Sat-10AM-3PM-University of Florida

JJ Thomas (Jerry Butler)-2011-2014-Program Director/Operations Director/Weekdays-3PM-7PM - University of Florida

Big D and Bubba-2012-Mornings-University of Florida

Brett Holcomb-2015-2018-Operations Coordinator
-University of Florida  

Jessie-2015-Mid Days-University of Florida  

Rob Harder-2015-3PM-7PM-University of Florida
Lon Helton-2015-"Country Countdown USA"-Sat-7PM-10PM-University of Florida

Peter Rothfuss-2016-General Sales Manager-Entecom Communications


Justin "Tyler" Clapp-2018-2019-Brand Manager/Afternoons-Entecom Communications
Claudia Menegus-2020-Regional President-Entercom Communications Corp. 

Kaylan Moody 
Ashley Johnson-Director of Marketing and Promotions-University of Florida


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