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WRBD-AM
1230
Gainesville
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Original Call Letters: WGGG |
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Originally Licensed: Feb 5, 1946 |
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Original City of License: Gainesville |
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Original Frequency: 1230 |
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Origin of Call Letters: Slogan; Watch Gainesville Grow Greater |
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Original Power: 250
watts |
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Original Location: 1230 Waldo Road |
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Original Format: Big Bands/MOR/CBS Programming |
| Translator: W221DX-FM 92.1, Gainesville |
Network Affiliation(s): |
CBS |
| Associated Press | |
| Keystone | |
| ABC | |
| Mutual Broadcasting System | |
| United Press International | |
| ESPN Radio | |
| NBC Sports |
Owner(s): |
1946-Alachua County Broadcasting Company |
| 1958-Radio Gainesville, Inc. (T. K. Cassell) | |
| 1962-Radio Gainesville, Inc. (Holiday Isle Broadcasting) | |
| 1966-University Broadcasting Co. | |
| 1971-Gator Radio, Inc. | |
| 1972-Quality Broadcasting, Inc. (co-owned with WDBF-AM 1420 Delray Beach, WNDB-AM 1150 and WDNJ-FM 94.5 | |
| 1977-Miller Broadcasting, Inc. (co-owned with WMMB-AM 1240 and WYRL-FM 102.3 Melbourne) ($1.2 million) | |
| 1981-U. S. Broadcasting Corporation | |
| 1984-American Communications and Television, Inc. (co-owned with WGLV-FM 97.7, WGFL-TV 53, WTMG-FM 95.9 | |
| 1986-Gator Broadcasting, Inc. ($500,000) | |
| 1986-Southern Star Broadcasting Group (With -FM 97.7) ($1.45 million) | |
| 1993-Bloch Broadcasting Co. | |
| 1995-WGGG, LC | |
| 1997-Florida Sportstalk, Inc. ($350,000) | |
| 2013-Florida Sportstalk, LLC. | |
| 2020-Hitmaker Music Group. LLC ($260.000) | |
| 2022-Urban One Broadcasting Network ( $225,000) |
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History Of Call Letters and Formats: |
WGGG-1948-Big Bands/MOR/CBS Programming “Watching Greater Gainesville Grow” |
| WGGG-1958-Big Bands/MOR/Show Tunes/CBS Network Dramas | |
| WGGG-1968-Top 40 “Rock 1230” “G 1230” “The Super G” “ Super GGG” | |
| WGGG-1968-Contemporary Top 40 | |
| WGGG-1972-Top 40/Black | |
| WGGG-1977-Top 40 | |
| WGGG-1981-Adult Contemporary “Gainesville’s Great Radio Station, WGGG” | |
| WGGG-1985-Oldies “Oldies 1230 WGGG” | |
| WGGG-1986-Talk “Talk Radio 1230” | |
| WGGG-1994-Classical “Culture Radio 1230, WGGG” | |
| WGGG-1995-Off The Air | |
| WGGG-1997-Sports Talk “Sportstalk 1230” | |
| WGGG-1999-Sports Talk “ESPN 1230 WGGG” | |
| WGGG-2013-Sports Talk "NBC Sports Radio" "The Goat" (Gainesville Ocala All Talk) | |
| WGGG-2020-Hip Hop/R&B/Blues/Throwbacks "Power 92.1" (referring to translator at 92.1FM) | |
| WRBD-2023-Hip Hop/R&B/Blues/Throwbacks "Power 92.1" (referring to translator at 92.1FM) |
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SOLD: WMOP and WGGG 8-31-20 WMOP-AM 900 and WGGG-AM 1230/92.1 FM have been sold by Florida Sportstalk, LLC to Hitmaker Music Group. LLC. The deal includes a time brokerage agreement prior to closing. The sale price is $260.000. |
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WGGG Returns With New Owners and Format 9-15-22 Hitmaker Music Group has sold WMOP-AM 900 and WGGG-AM 1230/92.1 FM to Urban One Broadcasting Network for $225,000. We reported back in 2020, Florida Sportstalk, LLC sold the stations to Hitmaker Music Group. LLC. Inside Radio reported the sale was reversed based on allegations that Hitmaker engaged in racial discrimination. The format is Hip Hop/R&B/Blues/Throwbacks. WMOP is still silent. |
Names In WRBD History |
 William Johnson (“Johnnie Boogie Love”)-2022-Owner/Manager-Urban One Broadcasting Network, LLC. |
 DeDe (DeDe McGuire)-2023-"DeDe In The Morning"-Urban One Broadcasting Network, LLC. |
 Kita Rose-2023-co-host-"DeDe In The Morning"-Urban One Broadcasting Network, LLC. |
 J.J. Williamson-2023-co-host-"DeDe In The Morning"-Urban One Broadcasting Network, LLC. |
J-Kruz-2023-co-host-"DeDe In The Morning"-Urban One Broadcasting Network, LLC. |
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