WRBD-AM 1230

Original Call Letters: WGGG

Originally Licensed: Feb 5, 1946

Original City of License: Gainesville

Original Frequency: 1230

Origin of Call Letters: Slogan; Watch Gainesville Grow Greater

Original Power: 250 watts

Original Location: 1230 Waldo Road

Original Format: Big Bands/MOR/CBS Programming

Translator: W221DX-FM 92.1, Gainesville

Network Affiliation(s):

Associated Press
Mutual Broadcasting System
United Press International
ESPN Radio
NBC Sports


1946-Alachua County Broadcasting Company
1958-Radio Gainesville, Inc. (T. K. Cassell)
1962-Radio Gainesville, Inc. (Holiday Isle Broadcasting)
1966-University Broadcasting Co. 
1971-Gator Radio, Inc.
1972-Quality Broadcasting, Inc. (co-owned with WDBF-AM 1420 Delray Beach, WNDB-AM 1150 and WDNJ-FM 94.5 
1977-Miller Broadcasting, Inc. (co-owned with WMMB-AM 1240 and WYRL-FM 102.3 Melbourne) ($1.2 million) 
1981-U. S. Broadcasting Corporation
1984-American Communications and Television, Inc. (co-owned with WGLV-FM 97.7, WGFL-TV 53, WTMG-FM 95.9 
1986-Gator Broadcasting, Inc. ($500,000)
1986-Southern Star Broadcasting Group  (With WGGG-FM 97.7) ($1.45 million)
1993-Bloch Broadcasting Co. 
1995-WGGG, LC
1997-Florida Sportstalk, Inc. ($350,000)
2013-Florida Sportstalk, LLC.
2020-Hitmaker Music Group. LLC  ($260.000)
2022-Urban One Broadcasting Network  ( $225,000)

History Of Call Letters and Formats:

WGGG-1948-Big Bands/MOR/CBS Programming “Watching Greater Gainesville Grow”
WGGG-1958-Big Bands/MOR/Show Tunes/CBS Network Dramas 
WGGG-1968-Top 40   “Rock 1230”   “G 1230”   “The Super G”  “ Super GGG”
WGGG-1968-Contemporary Top 40
WGGG-1972-Top 40/Black
WGGG-1977-Top 40
WGGG-1981-Adult Contemporary  “Gainesville’s Great Radio Station, WGGG” 
WGGG-1985-Oldies    “Oldies 1230 WGGG”
WGGG-1986-Talk   “Talk Radio 1230”
WGGG-1994-Classical    “Culture Radio 1230, WGGG” 
WGGG-1995-Off The Air
WGGG-1997-Sports Talk  “Sportstalk 1230” 
WGGG-1999-Sports Talk  “ESPN 1230 WGGG”
WGGG-2013-Sports Talk   "NBC Sports Radio"  "The Goat"  (Gainesville Ocala All Talk)
WGGG-2020-Hip Hop/R&B/Blues/Throwbacks   "Power 92.1"  (referring to translator at 92.1FM)
WRBD-2023-Hip Hop/R&B/Blues/Throwbacks   "Power 92.1"  (referring to translator at 92.1FM)

SOLD: WMOP and WGGG       8-31-20
WMOP-AM 900 and WGGG-AM 1230/92.1 FM have been sold by Florida Sportstalk, LLC to Hitmaker Music Group. LLC. The deal includes a time brokerage agreement prior to closing. The sale price is $260.000.

WGGG Returns With New Owners and Format       9-15-22
Hitmaker Music Group has sold WMOP-AM 900 and WGGG-AM 1230/92.1 FM to Urban One Broadcasting Network for $225,000. We reported back in 2020, Florida Sportstalk, LLC
sold the stations to Hitmaker Music Group. LLC. Inside Radio reported the sale was reversed based on allegations that Hitmaker engaged in racial discrimination. The format is Hip Hop/R&B/Blues/Throwbacks. WMOP is still silent.

Names In WRBD History

William Johnson (“Johnnie Boogie Love”)-2022-Owner/Manager-Urban One Broadcasting Network, LLC.

DeDe (DeDe McGuire)-2023-"DeDe In The Morning"-Urban One Broadcasting Network, LLC.

Kita Rose-2023-co-host-"DeDe In The Morning"-Urban One Broadcasting Network, LLC.

J.J. Williamson-2023-co-host-"DeDe In The Morning"-Urban One Broadcasting Network, LLC.

J-Kruz-2023-co-host-"DeDe In The Morning"-Urban One Broadcasting Network, LLC. 

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