WMOP-AM 900 Ocala

Original Call Letters: WMOP

Originally Licensed: Dec. 18, 1953

Original City of License: Ocala

Original Frequency: 900

Origin of Call Letters:

Original Power: 1,000 Watts Daytime

Original Location: 311 Robertson Building

Original Format: Gospel, Country and Ethnic music

Translator: 100.1 FM W261BA (Ocala)

courtesy of Larry Flegle	courtesy of Mark Tillery
SOLD: WMOP and WGGG 8-31-20 WMOP-AM 900 and WGGG-AM 1230/92.1 FM have been sold by Florida Sportstalk, LLC to Hitmaker Music Group. LLC. The deal includes a time brokerage agreement prior to closing. The sale price is $260.000.
The GOAT Is Closed 3-28-21 According to their website, WGGG-AM 1230/WMOP-AM 900/FM 92.1 "Florida SportsTalk and The GOAT FM are closed." The new format has yet to be announced by the new owners, Hitmaker Music Group. LLC.
New Buyer For WMOP/WGGG 5-9-22 Hitmaker Music Group, has sold WMOP-AM 900 and WGGG-AM 1230 as well as translator W221DX at 92.1 FM. Gainesville. Urban One Broadcasting Network is paying $225,000 for the facilities.
SOLD: WMOP and WGGG 8-31-20 WMOP-AM 900 and WGGG-AM 1230/92.1 FM have been sold by Florida Sportstalk, LLC to Hitmaker Music Group. LLC. The deal includes a time brokerage agreement prior to closing. The sale price is $260.000.
New Owners For WMOP 9-15-22 Hitmaker Music Group has sold WMOP-AM 900 and WGGG-AM 1230/92.1 FM to Urban One Broadcasting Network for $225,000. We reported back in 2020, Florida Sportstalk, LLC sold the stations to Hitmaker Music Group. LLC. Inside Radio reported the sale was reversed based on allegations that Hitmaker engaged in racial discrimination. The new format for WGGG-AM 1230/92.1FM is Hip Hop/R&B/Blues/Throwbacks. WMOP is still silent.
WMOP Personalities
Art Creamer-1955-Program Director-Ben Letson Ownership
Ed Sherer-1955-News Director/1956-News Director/Farm Director-Ben Letson Ownership
Ward Goodrich-1955-Sports Director-Ben Letson Ownership
Helen Kirsh-1955-Women's Director-Ben Letson Ownership
Gene Turner-1956-Program Director/1962-Farm Director/Chief Engineer-Ben Letson Ownership
A.E. Turner-1959-Program Director-Ben Letson Ownership
Shirley Cowden-1959-Women's Director-Ben Letson Ownership
Al Lee-1960-News Director-Ben Letson Ownership/1968-News Director-WMOP, Inc. In Memory
Helen Helvenston-1960-Program Director-Ben Letson Ownership
Bill Mansfield-1964-News Director-WMOP, Inc.
Stan White-1964-Promotion Manager/1966-Program Director-WMOP, Inc.
Al Roberts-1968-1976-WMOP, Inc.
Mark Clark-1972-Music Director-WMOP, Inc.
Wesley Unold-1973-Program Director-WMOP, Inc. In Memory
MJ Lucas-1986-1996-"Started out doing the Sunday show, then weekends, then the Afternoon show and then ended up on the Morning show..."
Tim McCoy-1991-"Souvenirs of Yesterday"-Sundays at 12:05PM
Jay Mariotti-2013-Genesis Communications
Chip Morris-2017-Sports Talk, LLC
Adam Reardon-Sports Talk, LLC
Brady Ackerman-Sports
Jack Cowden-"Sunshine Dateline"-Daily-Noon-News (In 1962, Jack and his brother-in-law Ricou Browning wrote a story about a boy and his relationship with a dolphin. Later that story was developed into a heart-warming movie by the summer of 1963. The movie was called "Flipper", and it would be converted into a popular television series.)
Buddy Martin
Diane Dudley
Lee Ronan
Glen Gallivan
Ed Smith-News director
Larry Vettel-"Sports Scene"
David M. Lopez-Baseball talk show
Rev. Harold Damon-Gospel program-6AM Sundays
Kathryn Adkins Biography

Network Affiliation(s):	ABC
	Southeastern Key
	ESPN
	NBC Sports Network

Owner(s):	1953-A. B. "Ben" Letson
	1963-WMOP, Inc.
	1993-WMOP Broadcasting, Inc.
	1997-Florida Sportstalk, Inc. ($350,000)
	2013-Florida Sportstalk, LLC.
	2020-Hitmaker Music Group ($260.000)
	2022-Urban One Broadcasting Network ($225,000)

History of Call Letters and Formats:	WMOP-1953-Gospel, Country and Ethnic music "Brightest Sound Around" "The Listening's Fine When You tune The Big 9"
	WMOP-1954-Variety "Dixie's Dandiest"
	WMOP-1954-Country "All America Country" "Central Florida’s Country Legend"
	WMOP-1974-Pop
	WMOP-1996-Sports Talk "ESPN Sportsradio AM 900"
	WMOP-2013-Sports Talk "NBC Sports Radio" "The Goat" (Gainesville Ocala All Talk)

Heath Cline
Joe Hallett
Reggie Black, Jr.
The Lobsta
Photos courtesy of Tony Downes



Other Names In WMOP History
A.B. "Ben" Letson-1953-1963-President/General Manager
James "Country Jim" Kirk-1953-Program Director/Assistant Manager/1955-Sales Manager/1956-General Manager-Ben Letson Ownership/1960-1993-President/General Manager/1966-General Manager/Commercial Manager/1978-President-WMOP, Inc. *In Memory*
E. Vernon Arnette-1955-Commercial Manager/Promotions Manager/1962-Asssistant Manager/Commercial Manager-Ben Letson Ownership/1964-Vice President/Station Manager-WMOP, Inc. *In Memory*
Lloyd Lutz-1955-Chief Engineer-Ben Letson Ownership
Jack Cowden, Jr.-1959-Promotions Manager-Ben Letson Ownership
Helen Halverston-1960-Program Director-A.B. "Ben" Letson Ownership/1968-Operations Manager-WMOP, Inc.
Harry Dickinson-1964-Chief Engineer-WMOP, Inc.
Bill Pack-1966-Chief Engineer-WMOP, Inc.
Carol Carpenter-1972-Commercial Manager-WMOP, Inc.
Terry Reaves-1972-Chief Engineer-WMOP, Inc.
Tom Catalano-1978-General Manager-WMOP, Inc.
Betty Gray-1978-Promotions Manager-WMOP, Inc.
Joan Becker-1982-1996-Sales-WMOP, Inc.
Richard Andrews, Jr.1993-President/Owner-WMOP Broadcasting, Inc
M.J. Lucas-Program Director-WMOP Broadcasting, Inc
Don DePew, Jr.-2011-Co-owner/Operations Manager-Florida Sportstalk
William Johnson (“Johnnie Boogie Love”)-2022-Owner/Manager-Urban One Broadcasting Network, LLC.
Gordon Smith-General Manager-Florida Sportstalk
Augie Greiner-General Sales Manager-Florida Sportstalk
Jeff Frances-Operations Manager/Program Director-Florida Sportstalk
Bill Boyer-Chief Engineer-Florida Sportstalk
Tom Catalano-General Manager
Rick Sprinkles-Music Director
Charles Goston
Craig Baggs-Sales Manager/Program Director
Capps Sutherland-Operations Manager