WPLK-AM 800 Palatka

Original Call Letters: WSUZ

Originally Licensed: 1957

Original City of License: Palatka

Original Frequency: 800

Origin of Call Letters: Location; West PaLatKa

Original Power: 1,000 watts daytime

Original Location: 105 1/2 N. Second St.

Original Format: Adult Standards

WPLK History
Thanks to Marc Tyll for this history of WPLK.
WPLK-AM 800 signed on the air on February 14, 1947 as WWPF (now WIYD) with 1,000 watts daytime only. The original format was MOR. In 1957, WWPF-AM 800 moved to its current dial position of 1260khz with 1,000 watts day and 500 watts night. On May 1, 1957 the 800khz frequency returned to the air under the call letters WSUZ. The WSUZ tower was erected in East Palatka, just across the Saint Johns river at the corner of Highway 100 and old Saint Augustine Road. The original WSUZ format was C&W (known as Country and Western). After a series of station ownership changes, the call letters switched to WPLK (originally the WPLK call letters were assigned to WZOT-AM 1220 Rockmart, Georgia) on July 13Th, 1990, followed by a few MOR format adjustments until the format eventually became "Music of Your Life" which it continues to program throughout Palatka and Putnum County .

12-17-07 Wayne and Barbara Bullock have purchased WPLK-AM 800 from Hall Broadcasting's Ronnie and Suzanne Tumlin. The staffs of both stations have merged at the WPLK studios/office at 1428 St. Johns Ave. WIYD is " Wolf Country" featuring country music from the '60s, '70s, '80s and '90s. Mary Makie Connor, Bob Henry and Ashley Jeeter are settling in to their new home.

2010-Radio Palatka Inc. (Wayne Bullock) sells WPLK to Natkim Radio LLC (Charles E. Alford Jr.). The deal included $10,000 in escrow, $190,000 cash at closing and a $225,000 note. Now WPLK becomes a duopoly with WIYD-AM 1260 Palatka.

Sold: WPLK And WIYD 11-4-23
Pending FCC approval, Charles Douglas, a local entrepreneur, will acquire Natkim Radio’s WPLK-AM 800/98.3 FM and WIYD-AM 1260/104.9 FM in Palatka. Radio + Television Business Report is reporting "A $300,000 purchase price has been agreed to. Terms call for a $100,000 cash payment at closing, at which time a Promissory Note will be executed in the amount of $200,000. It will be amortized over 20 years at an interest rate of 5%. Principal and interest payments are to be made monthly."

Names In WPLK History

Reese Johnson-1988-Music Director-Don Sports Radio Group (WSUZ, Inc.)

Ellen Alsobrook-1988-Chief Engineer-Don Sports Radio Group (WSUZ, Inc.)

Greg Merrick-1989-President/General Manager-Palatka Broadcasting, Inc.

Susan Player (Radio Red)-1989-Program Director/1990-Office Manager/Traffic Manager/Public Service Director/Morning co-host with "The Rocket"-Radio Palatka, Inc./ Natkim Radio, LLC.

Janice J. Register-1990-President-Radio Palatka, Inc.

Bill Meetze-1990-Program Director-Radio Palatka, Inc.

Byron King-1995-Promotions Manager-Radio Palatka, Inc.

Trista McCamley-1995-Program Director-Radio Palatka, Inc.

Martha Pace-1997-"Martha, Music and More"-Radio Palatka, Inc.

Wayne Bullock-1997-Co-owner/Morning co-host-Radio Palatka, Inc.

BB (Barbara Bullock)-1997-Co-owner/Customer Support/Morning co-host-Radio Palatka, Inc.

James E. Martin-2007-Florida Radio, LLC

Gary S. Smithwick-2007-Florida Radio, LLC

William G. Brown-2007-Florida Radio, LLC

Clifton G. Moor-2007-Florida Radio, LLC

Charles "Skeet" Alford Jr.-2010-President-Natkim Radio, LLC.

Charles Douglas-2023-President-Blue Crab Broadcasting LLC

"The Rocket"-Morning co-host with Radio Red-Natkim Radio, LLC.

Roger Ramsey-"The Florida Auction Entertainment Show" 3PM-5PM-Mon-Fri-Natkim Radio, LLC.

Dave Wayne (David Proshek)-Production Manager/Public Service Director

Gene Deckerhoff

Mary Makie Connor Saucier-Sales Manager/General Manager/Talk Host/Mornings-Hall Communications/Natkim Radio

Clifton Moor

George Deloach-Mornings-Natkim Radio

Patricia Woods

Network Affiliation(s):	Jones Radio Networks
	Mutual Broadcast System
	Associated Press
	ABC News
	NBC
	Florida's Radio Network
	Dial Radio Network

Owner(s):	1957-Raymac, Inc.
	1958-Raymond P. McMillan
	1962-WSUZ, Inc.
	1963-WSUZ, Inc. (George Duck Receiver)
	1982-Don Sports Radio Group (WSUZ, Inc.)
	1989-Palatka Broadcasting, Inc.
	1990-Radio Palatka, Inc. ($180,000)
	1997-Wayne and Barbara Bullock and James and Gail Hester ($250,000)
	2010-Natkim Radio, LLC. ($425,000)
	2023-Blue Crab Broadcasting LLC

History Of Call Letters and Formats:	WSUZ-1957-MOR
	WSUZ-1982-Country and Western
	WPLK-1990-Adult Standards
	WPLK-2003-Country
	WPLK-2003-Oldies
	WPLK-2006-Adult Standards "The Best Little Station In The Nation"
	WPLK-2014-Retro Adult Contemporary "We Play Everything" "The Mix 800 AM WPLK"


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