WDBO-FM 96.5 Orlando

History Of Call Letters and Formats:	WDBO-2020-Spanish Hot AC "Orlando Exitos"
History of Éxitos 96.5
Before the move to 96.5 FM; Monday, February 22, 2016 Cox Media Group (CMG) Orlando has launched a new Hispanic format in the Orlando market located at 107.3 FM. 107.3 Solo Éxitos will launch today at noon and target Hispanic adults 25-54. 107.3 Solo Éxitos is a Spanish Contemporary format playing a good mix of songs from the 90s, 2000s, and today for the growing Hispanic audience in Orlando. The 107.3 frequency was previous occupied by X107.3 Orlando’s Alternative station. The entry into the Hispanic format is the first for Cox Media Group and will be the 7th radio station for the Orlando cluster. CMG’s Programming Strategic Team, led by VP of Programming Steve Smith and CMG Orlando Operations Manager Stevie DeMann, started following the Hispanic listening habits and became the creative minds behind this new product. They recognized a growing area within Central Florida and Cox Media Group as a whole. “It’s time for CMG to enter the Hispanic arena!” said DeMann, Operations Director for WPYO/WWKA/107.3 Solo Éxitos. “107.3 Solo Éxitos will be reaching an audience of Hispanic music fans that no Orlando radio station was serving until now. It will super-serve the Hispanic music fan by focusing on acts like Marc Anthony, Juan Luis Guerra, Romeo Santos, Enrique Iglesias, and Prince Royce. 107.3 Solo Éxitos is ready to turn up the heat on Orlando radio and mobile devices with the new 107.3 Solo Éxitos App. CMG Regional VP Susan Larkin said, “The Orlando community is ready and it’s the perfect time to hear 107.3 Solo Éxitos. We are thrilled be able to introduce a new format to the Orlando Hispanic community. It also opens the door for all of Cox Media Group to enter the Hispanic radio format.”
Cox Media Group announces it will launch Spanish language radio station Éxitos 96.5 FM on Monday June 29, 2020. The new radio station will serve the burgeoning Hispanic community in Central Florida and bring audiences a new, fresh choice for local music, entertainment and information. Éxitos 96.5 will feature hits from artists like Marc Anthony, Romeo Santos, Juan Luis Guerra and more. Leading the station will be local Orlando media personality, Estee Martin. Martin, raised in Central Florida, has been a host on CMG Orlando sister station Power 95.3 since 2005. “I’m excited and honored to be a part of something new and historic for the Central Florida Hispanic community,” said Estee Martin, Director of Branding and Programming for Éxitos 96.5. “Ahora con más música y más variedad para la comunidad Hispana.” (“Now with more music and more variety for the Hispanic community") Estee On The Move 6-24-20 Home grown Estee Martin will be in charge at Éxitos 96.5. She will become Program Director and Director of Branding for the Spanish station moving to the 96.5 frequency beginning June 29.
Names in Éxitos 96.5 History
Estee (Martin)-2020-Program Director/Director of Branding-Cox Media Group
Lil shawn-2020-6AM-10AM-Cox Media Group
Epi Colón-Mornings-Cox Media Group
"El Bebo” Adames (Edgardo Adames)-Mornings-Cox Media Group
Ivonne (Rodríguez)-Mornings/10AM-2PM-Cox Media Group
Luis Angel-M-F-2PM-7PM-Cox Media Group
Ronald Morales-Sat and Sun-10AM-2PM-Cox Media Group

Owner(s):	1987-TK Communications ($12 million)
	1994-Granum Communications ($11.5 million)
	1996-Infinity Broadcasting Corp.
	1997-Cox Media Group