Erica fills us in on her
Central
Florida Radio Years.
"I began my radio career when John Martin
hired me to do the news at WUCF-FM (89.9)
when I was a graduate student in the fall of 1984. Prior to being hired there, I
had interned as a television news assistant at WCPX-TV. At WUCF, I
also served as DJ (trying to find something listenable among the station's
then-Big Band format offerings. The closest I could get was the Ray Conniff
version of The Doors’ “Light My Fire”) and producer/anchor for
“University Magazine,” as well as assistant news director. I still remember
the time John (our boss!)
sprayed Noxzema shaving cream on me and sports anchor Stan
Lee just seconds before airtime. During the spring of 1985, I also
interned at WJYO-FM (107.7) ("Radio
Joy") as news assistant, helping news director Renee
Blake with research (mostly cutting out newspaper articles). I also got
to voice a commercial spot (My big line: "Wow! Moonbeam International is
more than a health spa!"). I moved on to work in TV news full time at WCPX
in 1985, during which time I also served as weekend DJ/announcer for the
short-lived tourist information format at WWLD-AM
(1190) (“You're listening to Radio World. We're glad you're here”).
A number of UCF people were hired to work at WWLD (a rickety old
shack-like building), including Kriss
Klaus, Vicki Venturi, Debbie Messiano, and, of
course, John Martin. I quit
the broadcasting business to work on my master’s thesis in 1986 (I researched
the effects of nonfluencies, or "flubs, on newscaster credibility; WUCF's Stan Lee served as the newscaster in my experiment). I then went on to
work on my Ph.D. at the University of Florida, where I taught radio news
and broadcast writing. In the summer of 1987, I was hired as news
producer/anchor at WUFT-FM, UF’s
highly-rated NPR affiliate. In 1991, I left Florida to start my new
career as a professor specializing in broadcast journalism at the University
of Nevada, Las Vegas. After some 11 years in academia and becoming an
associate dean, my radio career was resurrected in 2002 when I was asked to
serve as acting general manager for one year at KUNV-FM,
the university’s NPR affiliate. As an academic, my research interests
include women in broadcasting and women's radio. My only forays on air these
days are when the folks at KUNV let me take the mic as a volunteer
“pitcher” during twice-a-year pledge drives!
|