Jerry
Steffen considered himself a music and radio nerd while growing-up in
Central Wisconsin. Like most kids who eventually found their way into
broadcasting, Steffen occasionally sat in his bedroom scanning the AM
and FM dials at night trying to log as many stations as possible. He
would also try to listen to some of his favorites from KAAY and KFI
to WLS and Detroit's WJR where his father's Marine buddy Gene Healy was a newsman. With the help of his dad, a young Jerry
built a makeshift radio station consisting of one record-player, a
reel-to-reel tape deck and a microphone with the speakers hard-wired to
a neighbor's bedroom.
During college at the University of Wisconsin-Stevens Point, Steffen
naturally was drawn to the campus radio station (WWSP-FM)
where he was first heard on-the-air. While in Wisconsin, Steffen worked
briefly under radio pioneer Duke Wright at WRIG,
then jumped to WSPT-FM while at the same time taking his first
step in front of the camera at WAOW-TV as a television
weatherman. It was during this period as a radio programmer he won
several dozen gold and platinum music awards for helping break songs
from acts like Janet Jackson, Alanis Morissette, Lita Ford, the Cutting Crew,
Eddie Money, Bryan Adams, Bruce Springsteen
and the Beastie Boys.
But when a job offer came from a radio station in Orlando the decision
to move away from his family and friends was a tough one, but also a
great opportunity. Said Steffen, "I wouldn't have taken the job if
it had been in Cleveland, for instance." But within a year WGTO-AM
540 started to have money troubles and Steffen, along with most
of the station's other employees, were laid-off. Luckily for Steffen he
was let-go just as start-up radio station WMMO-FM
98.9 began broadcasting out of the SunTrust building in downtown
Orlando. Legendary program director and station architect Cary
Pall immediately recognized Jerry's talent's and his vast
music knowledge and hired him first as a part-timer and then quickly
moved him into morning-drive full-time. Pall considered Steffen perfect
for the eclectic sound of WMMO where he was put to work compiling
regular music features such as "The Artist Spotlight" and
"The History Book." There was also the trivia-rich "Lost
Seventies" a fan-favorite feature in which Jerry would dig-up
forgotten songs from the decade, most of which he brought in from his
private music library which featured more the 33,000 records, albums and
CD's. Pall said Steffen was a frequent resource when the station was
trying to locate hard-to-find music. Steffen's library was best known
for his 45-rpm collection which included several decades of vinyl
stretching back to the very first 7-inch singles which were produced by
RCA in 1949.
A big fan of popular music, Steffen was once a freelance writer for
Billboard Magazine's line of Record Research music books under pop-music
guru Joel Whitburn. And during most of his adult life,
Jerry has worked TV and radio concurrently. Shortly after being moved to
afternoons at WMMO, Steffen landed a gig as one of the on-air
weather forecasters at CBS affiliate WCPX-TV (changed to WKMG-TV
in 1998) and for a while during the 90's, WKCF-TV (WB).
One of the highlights of Steffen's last several years at WMMO was
writing, programming and hosting a unique radio show called "Sunday
Morning Acoustic." The top-rated 4-hour program often featured
classic live-tracks, special radio station in-studio performances,
familiar but rare acoustic renditions, import CD bonus tracks and
more... all unplugged... and most from Steffen's vast music collection.
Through his many years on Orlando radio and TV, Jerry has had the
pleasure of interviewing celebrities such as Arnold Schwarzenegger, Rob Thomas,
Demi Moore, Paul McCartney, Charlie Sheen, Steph Snyder, Cyndi Lauper, Andre
Agassi, Roger McGuinn, Jon Stewart
and others.
In November of 2008, as the economy tanked, WMMO let go two
longtime Orlando radio personalities and great friends on the same
day...Jay Francisco (15-years) and Steffen after almost 18-years of
dedicated service. A year later, in December of 2009, Steffen landed a
gig as one of the on-air forecasters for the KESQ-TV (ABC) First
Alert Weather team in Palm Springs, California.
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