Original Call Letters: WEZO |
Originally Licensed: Aug 19, 1990 |
Original Frequency: 98.9 |
Origin of Call Letters: |
Original Power: 44,000 watts |
Original Location: Sun Bank Center |
Original Format: Rock/Adult Contemporary |
Network Affiliation(s): |
Owner(s): |
1990-Radio Orlando L.P. |
1992-Granum Communications ($8.15 million) | |
1996-Infinity Broadcasting Corp. | |
1996-Cox Media Group |
History Of Call Letters and Formats: |
WURG-1988-Construction Permit |
WEZO-1990-Variety (intermittently while testing the transmitter before the actual sign-on) | |
WMMO-1990-Rock/Adult Contemporary "True to the Music" "Soft Rock & Roll 98.9" "Music Marathon" | |
WMMO-2015-Classic Hits "Orlando's Classic Hits" |
This history comes from someone who was a very integral part of WMMO history, Cary Pall. From Cary's email; "...I was WMMO's founding programmer and its chief engineer/operator for its first four years of operation..." "...The station's original power output was 38,000 watts..." "...This was due to the SunBank Center's short spacing to Ft. Pierce and the 98.7 frequency there. Originally, WMMO was to be located at the Pine Hills tower site of WHTQ(-FM 96.5), but, at the last moment, then-owner of WHTQ, John Tenaglia reneged on the deal, forcing the company to build the indoor transmitter site at SunBank Center (pictured left). WMMO was just one of only two stations in the world to have a fully enclosed transmitter site. The antenna bays were inside the pyramid pylons on top the building". Today WMMO runs a full 50kw atop the original WHTQ tower which is now co-owned with WMMO. WMMO was a brand new signal in Orlando when it debuted in 1990. A sense of mystery surrounded "Radio Orlando," as it was first called. Transmitter testing during construction required that music be played, so an engineer's boom-box was jumpered in, and curious Orlando listeners heard music of widely varying formats, including Classical, used to adjust the equipment. The FCC had already announced that the call letters of the new station would be WEZO, which led many radio "experts" to conclude that the new station would play an "elevator" music format. What was really happening was unusual among radio station start-ups. When researchers survey a market to determine what format preference is underserved, the first question is usually, "What is your favorite radio station?" When the most common answer was, "I don't have one," researchers were intrigued, and the course of the study shifted. It was learned that Orlando's rock stations were too hard, the adult-contemporary stations were too soft or pop-oriented for many listeners. Researchers were also told that DJs in Orlando were only interested in their own egos, and that no station respected the music. The list of criticisms grew to include too much repetition, lack of title, artist and other information about songs, and too much time spent on silly contests. In a bold move, the owners of Radio Orlando decided to create a station that promised to take these concerns seriously. Ordinary off-the-shelf formats were rejected, and WMMO hit the air promising no contests or ego-driven DJs. Listeners would hear the title and artist of every song announced. The library would include album tracks, and be so big that no song would be played more than once per day. Music research showed a hunger for the album-based music once played by the Progressive FM stations of the early 70s, when Carole King and Chicago shared the air with their harder-rocking contemporaries. A great body of music that had been absent from the radio for years was back when WMMO debuted on August 19, 1990. Within a few months WMMO was number 1 among adults in Orlando. |
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Tom
Daniels-1990-1991-Tom
was the first morning personality at WMMO-Radio
Orlando L.P. |
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Justin Taylor-1991-1992-Mornings-Radio Orlando L.P. |
Suzanne Hundley-(Suzanne Michaels)-1990-1991-Original midday personality-Radio Orlando L.P. |
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Brian Scott-1990-1998-Overnights (M-F)/Saturdays 5AM-1PM-Radio Orlando L.P./Granum Communications/2012-Cox Media Group |
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Lisa Miller-1990-1994-8PM-Midnight/Music Director/3PM-7PM-Radio Orlando L.P./Granum Communications |
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Gary Van Allen (Gary Warne)-1990-Creative Advertising Manager/7PM-Midnight-Radio Orlando L.P. |
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Maria Morgan-1994-1995-7PM-Midnight-Granum Communications |
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Billy Brown-2013-2014-Mornings-Cox Media Group |
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Ray Thomas-2013-Sun-Midnight-5:30AM-Cox Media Group |
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AJ Mcguire-2016-2019-Nights-Cox Media Group |
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Joe Rock-2019-Mon-Sat-10AM-3PM-Cox Media Group
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Dallas Reese-2019-Nights-Cox Media Group |
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Ethan (Dometrius)-2020-Nights-(Voice Tracked out of Tampa)-Cox Media Group |
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Jay Edwards-2023-Weekdays 3PM-7PM/Sat-6AM-10AM/Sun-10AM-3PM-Cox Media Group |
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Adam Alexander (Adam Vernier)-2023-Sat-6AM-10AM/Sun-10AM-3PM-Cox Media Group |
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Beth Perrell-Public Affairs Producer |
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Andrea Lively-Morning News Anchor/News Director |
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Winifred King-News Director |
Jackie O’Brien-Sat-6AM-10AM/Sun-5PM-8PM-Cox Media Group |
Mary Lynn-Sat-7PM-Midnight-Cox Media Group |
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James E. Martin, Jr.-1990-Managing Partner-Radio Orlando L.P. |
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Bob Poe- |
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Mark Warlaumont-1994-Vice President/General Manager-Granum Communications | |||
Rob Stapleton-1995-1997-Sales/Marketing-Granum Communications |
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Pete DeSimone-1998-2007-General Sales Manager-Cox Broadcasting |
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Shane Reeve-2006-2008-Sales Manager-Cox Broadcasting | |||
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Laura Lee-2008-Account Manager-Cox Media Group |
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Heather Stricker-2013-General Sales Manager-Cox Media Group |
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Evelyn Pacheco-2016-Director of Sales-Cox Media Group |
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Steve Stewart-2018-Director of Programming Operations-Cox Media Group |
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Tim Robisch-General Sales Manager-Cox Broadcasting |
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Steve Fluker-Chief Engineer-Cox Broadcasting |
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Chris Ganoudis-General Sales Manager-Cox Broadcasting | |||
Wes Halliwell-Promotions Director-Cox Broadcasting |
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“KShay” (Kirsten Benfield)-Marketing & Promotions Coordinator-Cox Broadcasting |
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“ZIM” (Jason Zimmermann)-Promotions-Cox Broadcasting |
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“The Breeze” (Jerrica Schwartz)-Promotions-Cox Broadcasting |
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“Molls” (Molly Hall)-Promotions-Cox Broadcasting |
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Winston-Promotions-Cox Broadcasting | |||
Jill Weinberger-Web Producer-Cox Broadcasting | |||
Jim Stout-Promotion Director | |||
Photos courtesy of Jerry
Steffen |
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L-R Bobby
Mitchell (K92), Jerry, Levi
May (WDBO) |
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