WPRD-AM
1440 was part of a children's radio network known as
"The Imagination Station". Matt was known as "Mighty Matt". Matt writes, "All of the on-air hosts had odd names, not just me...I hosted the "Cool Kids Caravan" from 7 p.m.-11 p.m. six nights a week. The station was owned by Metroplex Communications and had designs on expanding into a national network. During those 11 months, we added only one other affiliate --
KKDS in Salt Lake City, Utah -- and our station soon changed formats to a CNN Radio network during Operation Desert Storm.
After several years of "real journalism," which included full-time newspaper reporting, freelance writing and a stint as news editor at Florida Radio Network, I reprised the role of "Mighty Matt" when I joined Radio AAHS, another children's radio format, (on)
WZKD-AM 950. "Radio AAHS" was a network based in Minneapolis, Minn., but Orlando was its most successful affiliate (owned by New City Communications, later Cox Radio). The station featured a cast of "Radio AAHS Air Force" members," about a dozen kids who recorded commercials, promos and attended regional remote events throughout Central Florida. It was a great training program for talented kids interested in entertainment and broadcasting. Orlando produced a morning
show that aired in this market and also provided weekend shows from Disney World and Sea World, which would air on the network. The most enduring symbol of Radio AAHS was "The Cool Bus," a funky looking customized school bus equipped with broadcasting equipment that was used at least once a week to host morning show programs and promotional events from local schools and shopping centers. Eventually, this network folded as well and Orlando was without children's radio again until Radio Disney was created.
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