Original Call Letters: WABR  

Originally Licensed: Sep 1954 

Original City of License: Winter Park 

Original Frequency: 1440 

Origin of Call Letters: 

Original Power: 5,000 watts-Daytime

Original Location: 222 Hazard St., Orlando 

Original Format: Children

Network Affiliation(s):

ABC 

Mutual Broadcasting System 

CNN

Owner(s):

1954-Orange County Broadcasting

1959-Contemporary Broadcasting Co.

1966-Norfolk Broadcasting Corp.

1971-Rounsaville Of Tampa, Inc. (Co-owned with WBJW-FM 105.1)

1977-WSEC, Inc.

1982-Nationwide Communications  (Purchase WBJW-FM 105.1 and WLOF-AM 950, $6.5 million)

1986-Alleluia Broadcasting Corp  

1987-Metroplex Communications of Orlando Inc.

1993-Paxson Communications ($5.6 million with WMGF-FM 107.7)

1994-J & V Communications, Inc.($300,000)

WPRD ''The Imagination Station'' History

1990-Kids' Choice Broadcasting Network, an Orlando-based radio format geared to children under 12, hit the local airwaves in March. Investors raising an estimated $3 million to $4 million to launch the 24-hour satellite-delivered network hope to have 100 subscriber stations in the nation's top 20 markets. The staff of 10 personalities will play music, tell jokes and stories, preside over sing-alongs and present the news. The Kids' Choice Network will feature original music by Peter Yarrow of the folk trio Peter, Paul and Mary. Among those serving on the network's advisory board are singers Judy Collins, Harry Belafonte and Pete Seeger, as well as actors Fred Rogers ("Mr. Rogers Neighborhood"), Marlo Thomas ("That Girl") and Mike Farrell ("M*A*S*H"). Scott Stover became production director after working for weeks with Peter Yarrow on preparations for the launch of the station.
1991-The Imagination Station Network signed off at 2 p.m., February 27, because it ran out of money. The Imagination Network, which began in March of 1990, was never able to expand beyond two affiliates: WPRD and a Salt Lake City radio station. The network was hoping to have 100 affiliates by the end of its first year of operation. Without affiliates it could not draw national advertising, and without advertising it had no money to approach affiliates.

WPRD ''The Imagination Station'' Personalities

Other Names In WPRD ''The Imagination Station'' History

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