WPRD-AM 1440
Winter Park                                                      


Original Call Letters: WABR  

Originally Licensed: Sep 1954 

Original City of License: Winter Park 

Original Frequency: 1440 

Origin of Call Letters: 

Original Power: 5,000 watts-Daytime

Original Location: 222 Hazard St., Orlando 

Original Format: Easy Listening


Network Affiliation(s):


Mutual Broadcasting System

ABC

Weekly Reader News Service

CNN

Unistar


Owner(s):


1954-Orange County Broadcasting

1959-Contemporary Broadcasting Co.

1966-Norfolk Broadcasting Corp.

1971-Rounsaville Of Tampa, Inc. (Co-owned with WBJW-FM 105.1)

1977-WSEC, Inc.

1982-Nationwide Communications  (Purchase WBJW-FM 105.1 and WLOF-AM 950, $6.5 million)

1986-Alleluia Broadcasting Corp  

1987-Metroplex Communications of Orlando Inc. ($1.1 million)

1993-Paxson Communications ($5.6 million with WMGF-FM 107.7)

1994-J & V Communications, Inc.($300,000)


History Of Call Letters and Formats:


WABR-1954-Top 40 
WABR-1966-Country
WBJW-1975-Easy Listening
WNBE-1976-NBC 24 Hour News
WAJL-1977-Easy Listening
WAJL-1987-Christian Ministry (Station sold. WAJL moves to 1190)  "We Acclaim Jesus Lord"
WPRD-1987-Classics of the '40s, '50s and '60s  "Pride-1440"
WPRD-1990-Children "The Imagination Station"  
WPRD-1991-CNN Headline News
WWZN-1993-Talk  "Power Talk"
WWZN-1993-Sports
WPRD-1994-Talk
WPRD-1995-Spanish   "La Fantastica 1440"
WPRD-2014-Spanish    "La Voz 1440"   
History Of WPRD
Metroplex Communications of Orlando Inc. purchased WAJL for $1.1 million, they stated that its new AM station will be called WPRD and will play classics of the '40s, '50s and '60s. Peter Ferrara, Metroplex president, said the station will be known as PRIDE-1440. He hopes advertisers will appreciate what he describes as the fine fit between WPRD and Metroplex's existing WJYO-FM 107.7, known as JOY-108, which plays light, adult hits. The new marketing slogan that he hopes will unleash a rash of combination ad sales? Would you believe, ''We're Central Florida's pride and joy.'' 


WPRD Personalities

Suzane Michaels (Suzanne Hundley)-1989-News Director/Morning co-host-Metroplex Communications of Orlando Inc.

Thelma Tharp-1992-"Senior Networking"-Mon-12:30PM-2PM-Metroplex Communications of Orlando Inc.

Mike Wiley-"Patriot Radio Network"-Weeknights 8PM-11PM

Dave Matthews (David Hesselink)   In Memory



Barry Farber


Alan Colmes


Lee Mirabel


Susan Loggans


Other Names In WPRD History

Peter Ferrara-1987-President-Metroplex Communications of Orlando Inc. 


John Torrado-1994-President-J & V Communications, Inc.
Tom Holter-General Sales Manager

 

 

 

 

 

 

 

 




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