WMMB-AM 1050                                   

Original Call Letters: WMMB

Originally Licensed: 1946

Original City of License: Melbourne

Original Frequency: 1050

Origin of Call Letters: 

Original Power: 250 watts

Original Location: 2221 Front Street

Original Format: Full Service

Network Affiliation(s):

United Press International


1948-Melbourne Broadcasting Co.

History Of  Call Letters and Formats:

WMMB-1946-Full Service   "The Pioneer Voice Of Brevard County" 
WMMB-1951-Moved to 1240

WMMB History
WMMB signed on the air on May 8, 1946. The original frequency was on 1050 AM. WMMB would be Brevard County's first radio station. The station signed on at sunrise and signed off at sunset. Then on June 21, 1951 the FCC authorized WMMB to move to 1240 AM  and they began broadcasting 24 hours a day. The main studios moved from 2221 Front Street to the Florida Market Place in 1998.

1948 QSL Card courtesy of Larry Flegle

Names in WMMB History
William Shakespeare, Jr.-1946-President-Melbourne Broadcasting Corp.
Thomas Barr-1946-Vice President-Melbourne Broadcasting Corp.
Thomas (Jack) Newsom-1946-General Manager-Melbourne Broadcasting Corp.
Mikiel Brower-1946-Program Director/Hostess of "Incidentally, Mikiel Brower"-Melbourne Broadcasting Corp.
From Florida Today May 3, 1988
Brower, 33 years old when the station first began broadcasting, was already a veteran of the airwaves. She had been a free-lance writer with "Don McNeill's Breakfast Club" in Chicago and had been continuity director with WJW in Cleveland during the World War II days. She came back to her hometown of Melbourne. Her father, Elton Hall, was one of the financial backers of the city's first radio station.
Brower remembers the radio station building as tiny, sitting on the edge of the Indian River at the south end of Front Street. "Sometimes, I would come in on Sunday to read the funnies on the air, but there were times when I would let my 14-year-old son, Bud, read the funnies." Brower, herself, had a morning talk show called "Incidentally, Mikiel Brower." "I gave club announcements, interspersed with music and whatever I could steal from Reader's Digest," she says. 
Austin Van "Chick" Catterton-1946-News Director/1950-General Manager-Melbourne Broadcasting Corp.  In Memory
Bill Gray-1946-Chief Engineer-Melbourne Broadcasting Corp.
Johnny Armstrong-1946-Melbourne Broadcasting Corp.
Jim Hunt-1946-Melbourne Broadcasting Corp.
Norman Platzman-1946-Announcer/Engineer-Melbourne Broadcasting Corp.
Jack Holmes-1946-News-Melbourne Broadcasting Corp.
T.B. Newsom, Jr.-1949-General Manager-Melbourne Broadcasting Corp.
Maud Newsom-1949-Commercial Manager-Melbourne Broadcasting Corp.

Victoria Raymond
-1949-Promotions Manager/1950-Program Director-Melbourne Broadcasting Corp.   Biography      In Memory
Kenneth Waltz-1949-Chief Engineer-Melbourne Broadcasting Corp.
Joseph Wicham-1950-President-Melbourne Broadcasting Corp.
Joseph Peters-1950-Commercial Manager-Melbourne Broadcasting Corp.
Glen Weber-1951-Sports Director-Melbourne Broadcasting Corp

What's New

Biographies In Memory
/ FM 
Misc. Chronology What's News?