Original Call Letters: WRKT

Originally Licensed: Jun 22, 1959 

Original City of  License: Cocoa Beach 

Original Frequency: 1300

Origin of Call Letters: Sound like; RocKeT tie in with Cape Canaveral

Original Power: 500 watts daytime

Original Location: 425 W. Orange Ave.

Original Format: MOR 

WMOD History
Florida Today
05 Jan 1979, Fri  •  Page 1D
WMOD Changes Format 
By PAM PLATT TODAY Staff Writer
WMOD (1300-AM) has begun the New Year with a new program format. The station has changed its easy listening-soft rock programming to predominantly oldies. Along with the programming change the station has named Terry Dollar its new program director. Dollar brought his personal collection of 3,000 oldies singles with him. The station plans to add another 2,000 records to the WMOD library of oldies. Dollar has worked at WMOD for the past year hosting the "Hall of Fame'' show on Saturdays. "Terry is a local boy who made good. He's big into oldies. We're basically doing this to give more variety to our radio listeners," said Bob Taylor, the station manager of WMOD and its sister .station, WRKT- FM " Before the change, I'd say 60 to 80 percent of what we played is the same as WMEL, WKKO, WRMF. Now, we're aiming for more mass appeal and our target area is people 25 to 64 years old." Taylor said the oldies will be classified in "three part ingredients" the late '50s (the golden age of Elvis), the Beatles' heyday (the '60s) and hits of this decade. "We'll be playing only two current hits each hour," said Dollar, adding that 99 percent of the oldies played would be Top 40 hits of their time Dollar said he'll be taking dedications, requests and having giveaways on his 4-7 p m weekday show. "We're deliberately gearing toward an older demographic," said Taylor "We want to provide as much music to as many people we can "