WMGI-AM 1390 

Original Call Letters: WPUP

Originally Licensed: 1960  

Original City of License:  Gainesville

Original Frequency: 1390

Origin of Call Letters: 

Original Power: 5,000 watts

Original Location: E. University Avenue

Original Format: Jazz/Urban Contemporary

Network Affiliation(s):


1962-Southern Broadcasting Co. of Marianna, Inc.
1963-WUWU Radio, Inc.
1971-Olivia Broadcasting
1978-Nabco, Inc.
1981-Kent Gainesville Radio
1983-Sunshine Wireless Broadcasting Company
1987-Gillen Broadcasting Corp. ($1.9 million)

History Of Call Letters and Formats:

WUWU-1963-Country "The Woo Woo"
WAKA-1971-Beautiful Music "AM 1390" "The Only One to Turn To"
WAKA-1973-Top 40/Oldies
WAKA-1974-Beautiful Music
WAKA-1978-MOR "14K" "The Only One to Turn To"  
WAKA-1979-CHR/New Wave  "14K"
WAKA-1980-Top 40
WKGR-1981-Adult Contemporary   "Adult Radio AM 14 WKGR"
WMGI-1983-Jazz/Urban Contemporary   "Magic 1390"
WDVH-1986-Country  "Building a Better Country"
WAJD-1987-All News "News Radio 1390"
WAJD-1988-Heavy Metal "Gator Rock 1390" "Rock Radio 1390"
WAJD-1990-CHR "Kiss 105.3" (Simulcast of WYKS-FM 105.3)
WAJD-2001-Children "Radio Disney AM 1390"
WAJD-2011-R&B Oldies (Simulcast of WYKS-FM 105.3)
  WAJD-2013-Progressive Talk    "Your Liberal Talk Station"
WAJD-2014-Licensed/Silent (5/15/14)
WAJD-2015-Talk    "The Peoples Voice" (Returned to the air 6/23/15)
WAJD-2016-Smooth Jazz      "Gainesville's Smooth Jazz"
WAJD-2019-Urban Contemporary     "99 Jamz"

WMGI History
Thanks to Marc Tyll for this history of WMGI.
In 1983, Kent Gainesville Radio sold WKGR-AM 1390 to Boca Raton based Sunshine Wireless Broadcasting. Program director Joe MacKay left to program WGGG-AM 1230 and was replaced with Bill Harmon, who programmed a carefully, well researched blend of jazz and urban contemporary selections. The new "Magic 1390" was a huge success, garnering some of he highest ratings for a Gainesville AM station. The ratings success was short lived, however, and in 1985 all programming was switched to Transtar Satellite Radio Network's adult contemporary "Format 41" but remained known as "Magic 1390". Although the format was beautiful music, the delivery had more of a progressive sound. Unable to effectively compete with 100,00 watt WRUF-FM 103.7, which had the advantage of providing a 24 hour static free stereo beautiful music signal. See WDVH-AM 1390.


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