WSBH-FM 98.5
Satellite Beach 

Original all Letters: WSBH

Originally Licensed: Nov 28, 2006

Original City of License: Satellite Beach 

Original Frequency: 98.5

Origin of Call Letters: Location; Satellite BeacH

Original Power: 6,000 watts 

Original Location: 380 N. Wickham Road, Melbourne

Original Format: Oldies


Network Affiliation(s):
Dial-Global Radio Networks

Owner(s):
2006-Horton Broadcasting Company, Inc. 
2010-Horizon Broadcasting Company, LLC
2022-MARC Radio  ($3.25 million)

History Of Call Letters and Formats:
WSBH-2006-Oldies   "The Beach"


History of WSBH
WSBH-FM 98.5 debuted on November 28, 2006. The 6,000-watt station began "stunting" with 24 hours of Christmas music, which would continue until the new format was launched on Christmas day 2006. WSBH-FM 98.5 is the sister station WHLG-FM 101.3 "The Coast". The signal would cover the area from Titusville to Indian River County.  In January of 2006, WHLG, which is owned by  Riverside Bank president Vernon D. Smith, participated in an auction conducted by the FCC, which put four new station licenses up for bid.

Sold: WSBH     12-3-22
WSBH LLC has sold WSBH-FM 98.5, Satellite Beach to MARC Radio. The sale price was $3.25 million. 

Sale Closed      3-9-23
Horizon Broadcasting Company and MARC Radio Group has closed the sale of WSBH-FM 98.5, Satellite Beach. WSBH is the first Melbourne/Titusville/Cocoa market station for MARC Radio Group.


WSBH Personalities



Ray Michaels-2007-2014-Mornings/Operations Manager-Horton Broadcasting Company, Inc.



Chuck Denver-2007-10AM-3PM-Horton Broadcasting Company, Inc.




Dave Poore-2007-Promotions/Public Affairs/Production/Station Manager-Horton Broadcasting Company, Inc./Horizon Broadcasting Company, LLC



Carl Mann-2007-3PM-8PM-Horton Broadcasting Company, Inc.



Kevin Connors-2007-8PM-Midnight-Horton Broadcasting Company, Inc.



Joe Skare-2007-Midnight-6AM-Horton Broadcasting Company, Inc.



John Summers-2011-Afternoon Drive (Dial-Global Radio Networks)-WSBH FM, LLC


Alan Spector-2013-News-Horizon Broadcasting Company, LLC  Biography



Eric Young-2014-2021-6AM-10AM-Horizon Broadcasting Company, LLC
Bryan James-2017-"90's PLUS" -Sun-7PM-11PM-Horizon Broadcasting Company, LLC



Larry McKay-2021-“McKay in the Morning”-Horizon Broadcasting Company, LLC


Jay Coffey-10AM-3PM-WSBH FM, LLC


Chris Michaels-Midnight-6AM-WSBH FM, LLC


Mike Harvey-Mon-Thur-7PM-Midnight/Fri 6PM-Midnight/"Super Gold"-Sat-6PM-Midnight-WSBH FM, LLC   Biography

Other Names In WSBH History
George Metcalf-2006-President-Horton Broadcasting Company, Inc.

Lorna Potter-2006-General Manager-Horton Broadcasting Company, Inc. 

Lynne Wasson-2008-General Manager-Horton Broadcasting Company, Inc. 


Paul Delaney-2008-Sales-Horton Broadcasting Company, Inc. Biography

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