WRUM-FM 100.3

Original Call Letters: WORZ

Originally Licensed: 1958

Original City of  License: Orlando

Original Frequency: 100.3

Origin of Call Letters: 

Original Power:  100,000 watts  

Original Location: 

Translator(s): W246CK-FM 97.1-Kissimmee

Original Format: Spanish/Tropical 

Network Affiliation(s):


1951-Central Florida Broadcasting Company
1971-Shamrock Development Corp.
1973-KIS, Inc. 
1974-Shamrock Development Corp.
1996-Paxson Broadcasting  ($22,500,000)
1997-Clear Channel Communications
2007-Aloha Station Trust, LLC, as Trustee
2008-Clear Channel 

History Of Call Letters and Formats:

WORZ-1951-Simulcast of WORZ-AM 740
WKIS-1959-Simulcast of WKIS-AM 740
WDIZ-1971-Oldies (Drake/Chenault "Solid Gold") 
WDIZ-1975-Adult Rock   "Rock 100"

WDIZ-1979-Top 40 

WDIZ-1985-Album Oriented Rock ''Orlando's Home of Quality Rock n' Roll''
WSHE-1997-Soft Adult Contemporary "She 100.3" 
WSHE-1999-Oldies "Cool 100.3" 
WEBG-2004-Oldies  "Big 100.3 FM" 
WRUM-2005-Spanish "Rumba 100.3"

History of  Rumba 100.3
On February 2, 2005 at 12 noon, Clear Channel Communications "flipped" WEBG-FM "Big 100" to Orlando's first and only full-market Spanish language station. To celebrate the launch, "Rumba 100.3" began airing 5,000 songs in a row. The plan is part of Clear Channel Radio's Spanish-language programming initiative announced in September 2004.

WRUM Personalities

John Musa-2005-"Los Abnormales"-6AM-10AM-Clear Channel

Jenny Castillo-2005-"Los Abnormales"-6AM-10AM-Clear Channel
Clandestine-2005-"Los Abnormales"-6AM-10AM-Clear Channel"-Clear Channel
Crazy Sam-2005-2009-Member of the morning show "Los Abnormales"-Clear Channel

Raymond Torres-2008-Program Director-Clear Channel

Angel (Rivera)-Clear Channel

Bianca-Clear Channel

Carmen-Clear Channel

Gaby Calderon- Mon-Fri-Midnight-7AM-Clear Channel

JP-Clear Channel
Juan-Clear Channel

Lourdes Raquel Dejesus- Clear Channel

La Gitana-Mon-Fri-2PM-7PM-Clear Channel

Michelle Court (Michelle Betancort-Lugo)-Traffic-Clear Channel

Other Names In WRUM History

Linda Byrd-2008-President/General Manager-Clear Channel
Fernando Bauemeister-2008-General sales Manager-Clear Channel

Rick Everett-2008-Marketing Director-Clear Channel
Suheily Gonzales-2008-Promotions Manager-Clear Channel

Chris Kampmeier-2006-Operations Director/2008-Program Director-Clear Channel
Donna Carmichael-2008-Traffic Manager-Clear Channel

Hector Marcano-2012-General Sales Manager/2014-General Manager/-Clear Channel Media and Entertainment

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