WSHE-FM 100.3 Orlando

Original Call Letters: WORZ

Originally Licensed: 1951

Original City of License: Orlando

Original Frequency: 100.3

Origin of Call Letters:

Original Power: 100,000 watts

Original Location:

Original Format: Modern Adult Contemporary

Owner(s):	1951-Central Florida Broadcasting Company
	1971-Shamrock Development Corp.
	1973-KIS, Inc.
	1974-Shamrock Development Corp.
	1996-Paxson Broadcasting ($22,500,000)
	1997-Clear Channel Communications
	2007-Aloha Station Trust, LLC, as Trustee
	2008-Clear Channel Communications
	2014-iHeart Media
	2020-IHM Licenses, LLC

History Of Call Letters and Formats:	WORZ-1951-Simulcast of WORZ-AM 740
	WKIS-1959-Simulcast of WKIS-AM 740
	WDIZ-1971-Oldies (Drake/Chenault "Solid Gold")
	WDIZ-1975-Adult Rock "Rock 100"
	WDIZ-1979-Top 40
	WDIZ-1985-Album Oriented Rock ''Orlando's Home of Quality Rock n' Roll''
	WSHE-1997-Soft Adult Contemporary "She 100.3"
	WSHE-1999-Oldies "Cool 100.3"
	WEBG-2004-Oldies "Big 100.3 FM"
	WRUM-2005-Spanish/Tropical "Rumba 100.3"

WSHE History
In 1996, Paxson Broadcasting purchased then WDIZ-FM 100.3. Paxson decided to establish the identity of its new pop station with a whole new audience. Paxson called its new station SHE and its music modern adult contemporary. The station, one of only nine in the country with that format, has culled play lists from alternative music that has made it into the mainstream, according to consultant Tom Barnes. WSHE will target women ages 25 to 34, aiming to draw younger listeners from WOMX-FM 105.1 and older fans of contemporary hits station WXXL-FM 106.7.

Brenda Matthews-1996-1999-Assistant Program Director/10AM-3PM/Mornings-Paxson Broadcasting/Clear Channel Biography

Dick Danger-1996-1998-8PM-1AM-Paxson Broadcasting

Rich Bryan-1996-3PM-8PM-Paxson Broadcasting

Ron Willett-1997-Promotions Manager-Clear Channel

JJ Duling-1997-Program Director/Afternoons-Clear Channel

Deanne Schulz-1997-News Director-Clear Channel

Deanne came to Central Florida on an internship with Walt Disney World, in 1987. Deanne was a Tour Guide at the Disney-MGM Studios. Deanne received her Master's Degree from Pepperdine University Graduate School of Communication. She also worked worked at the "Tonight Show with Jay Leno".