WSHE-FM 100.3   

Original Call Letters: WORZ

Originally Licensed: 1951

Original City of  License: Orlando

Original Frequency: 100.3

Origin of Call Letters: 

Original Power: 100,000 watts  

Original Location: 

Original Format: Modern Adult Contemporary

Network Affiliation(s):


1951-Central Florida Broadcasting Company
1971-Shamrock Development Corp.
1973-KIS, Inc. 
1974-Shamrock Development Corp.
1996-Paxson Broadcasting  ($22,500,000)
1997-Clear Channel Communications
2007-Aloha Station Trust, LLC, as Trustee
2008-Clear Channel Communications
2014-iHeart Media

History Of Call Letters and Formats:

WORZ-1951-Simulcast of WORZ-AM 740
WKIS-1959-Simulcast of WKIS-AM 740
WDIZ-1971-Oldies (Drake/Chenault "Solid Gold") 
WDIZ-1975-Adult Rock   "Rock 100"

WDIZ-1979-Top 40 

WDIZ-1985-Album Oriented Rock  ''Orlando's Home of Quality Rock n' Roll''
WSHE-1997-Soft Adult Contemporary "She 100.3" 
WSHE-1999-Oldies "Cool 100.3" 
WEBG-2004-Oldies  "Big 100.3 FM" 
WRUM-2005-Spanish "Rumba 100.3"

WSHE History
In 1996, Paxson Broadcasting purchased then WDIZ-FM 100.3. Paxson decided to establish the identity of its new pop station with a whole new audience. Paxson called its new station SHE and its music modern adult contemporary. The station, one of only nine in the country with that format, has culled play lists from alternative music that has made it into the mainstream, according to consultant Tom Barnes. WSHE will target women ages 25 to 34, aiming to draw younger listeners from WOMX-FM 105.1 and older fans of contemporary hits station WXXL-FM 106.7.

WSHE Personalities

Zippy-1996-Mornings-Paxson Broadcasting

Just Plain Mark-1996-Mornings
-Paxson Broadcasting

Brenda Matthews-1996-1999-Assistant Program Director/10AM-3PM/Mornings-Paxson Broadcasting/Clear Channel 

Dick Danger-1996-1998-8PM-1AM-Paxson Broadcasting
Rich Bryan-1996-3PM-8PM-Paxson Broadcasting

Ron Willett-1997-Promotions Manager-Clear Channel

JJ Duling-1997-Program Director/Afternoons-Clear Channel

Deanne Schulz-1997-News Director-Clear Channel

Deanne came to Central Florida on an internship with Walt Disney World, in 1987. Deanne was a Tour Guide at the Disney-MGM Studios. Deanne received her Master's Degree from Pepperdine University Graduate School of Communication. She also worked worked at the "Tonight Show with Jay Leno".

Rocky Rhodes and Sue Barre-1998-1999-Husband and wife morning team
-Clear Channel
David Hagen-"Mr. Newsreel" 
Rocky and Sue-Mornings
She-Man Ron-Morning Show Producer
Shark-Music Director/4PM-8PM

Jenny Piccolo (Kathryn Adkins)  
Pat Largo-8PM-1AM
Tommy Pickle
Chad Chumley
Steve McCay
Ninja Ken

Other Names In WSHE History

Lowell "Bud" Paxson-1996-1997-President-Paxson Broadcasting
In Memory

Katherine Brown-1996-1999-Program Director/Market Manager-Clear Channel

Linda Byrd-2008-
Division President/General Manager-Clear Channel/2015-2022-Division President-iHeart Media
Rhonda Bahrer-1997-General Sales Manager-Clear Channel

Rick Everett-1997-Marketing Director/Promotions Director-Clear Channel

Chris Kampmeier-1997-Operations Director/Programming Vice President Director-Clear Channel
Mark Karak-1997-Sales Vice President/Advertising Director-Clear Channel
Joe Russo-1997-National Sales Manager-Clear Channel
Mike Spry-1997-Engineering Vice President-Clear Channel
Dave Chambers-1997-Chief Engineer-Clear Channel

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