WTAI-FM 107.1 Melbourne

WTAI-FM History
Orlando Evening Star Nov. 15, 1972
New FM Station On Air In Brevard A new FM radio station is on the air in South Brevard. WTAI-FM, featuring stereo "olde golde," broadcasts at 107 Megahertz on the FM dial, 24 hours a day. Featuring Million seller records put out since 1955, the station is completely computerized. The station also will carry features of nostalgia every 15 minutes and news once an hour. "WTAI's philosophy is a simple one," a station spokesman said, "to increase the quality of radio to the extent of setting a recognizable standard for entertainment and listener involvement." WTAI-FM went on the air last Friday. (Nov. 10)

Florida Today Jan. 4, 1978
Another Station is "Rockless"
Ken Hoffman Florida Today
Fourth Brevard radio station has dropped rock 'n roll and switched lo beautiful music programming, WTAI-FM 107.1 in Melbourne began playing the beautiful music sound Monday. The station's operations manager, Al Richards, said the change reflected a change In the listening audience, "We've always tried to be responsive to the preferences of our listeners in South Brevard and our latest research shows the demographics have changed," he said. "There are now more people in the 25-49 age range and less in the 12-25." Brevard's other beautiful music stations are WRMF-FM (98.3), WMOD-AM 1300 and WEZY-FM (99.3). WTAI-AM (1560) will continue to play country music, Richards said. "We will have an automated station like we have for the past 10 years," he said. "Only now, we'll be having a more mature sound instead of the contemporary rock. Our programming will be supplied by TM Productions out of Dallas, the same outfit that programmed our rock music." Richards predicted that the station's rates charged to advertisers win increase because of the switch in programming, "that will probably happen sometime in the future. The beautiful music programming costs us slightly more than the rock did," he said. Richards said the station does not employ disc Jockeys because, "finding qualified personnel Is difficult''.

Names In WTAI-FM History

Thomas Hanssen-1972-President-Cape Canaveral Broadcasters

Ralph Stoeckel-1972-Commercial Manager-Cape Canaveral Broadcasters

Bernard Stapleton-1972-Program Director-Cape Canaveral Broadcasters

Ray Birch-1972-Promotions Manager-Cape Canaveral Broadcasters

Jim Day-1974-Promotions Director-Cape Canaveral Broadcasters

Pam Gera-1974-News Director-Cape Canaveral Broadcasters

John Donahey-1978-Commercial Manager-Cape Canaveral Broadcasters

Al Richards-1978-Program Director-Cape Canaveral Broadcasters

Mark Fusi-1978-News Director-Cape Canaveral Broadcasters

"Rocking Ron" Maher In Memory

Owner(s):	1972-Cape Canaveral Broadcasters
	1984-Silicon East Communications ($846,000 with WAOA-FM 107.1)
	1996-Gem Broadcasting ($5.4 Million with WAOA-FM 107.1 and Melbourne tower complex)
	2001-Cumulus Media

History Of Call Letters and Formats:	WTAI-1972-Adult Standards (Drake Chenault's Hit Parade) "Where The Action Is"
	WTAI-1978-Beautiful Music
	WLLV-1978-Christian
	WVTI-1984-Comtempoorary Hits
	WAOA-1989-Hot Adult Contemporary
	WAOA-1996-Adult Contemporary
	WAOA-2002-Contemporary Hits