WRWB-AM 1220

Original Call Letters: WRWB

Originally Licensed: 1954

Original City of License: Kissimmee

Original Frequency: 1220

Origin of Call Letters: 

Original Power: 250 watts daytime

Original Location: Arcade Theater Building

Original Format: MOR

Network Affiliation(s):

Keystone Broadcasting Service
Southeastern Key Market Network
Associated Press
United Press International


1954-Mid Florida Broadcasting
1956-Frank Taylor
1964-Beacom Broadcasting Enterprises
1964-B & M Broadcasting Corporation
1968-Opportunity Broadcasters ($72,000)
1976-Magic Box Media
1980-Central Florida Spanish Broadcasting ($335,000)
1986-Cawley Broadcasting Corporation
1991-Kissimmee Broadcasting Corporation, Inc ($500,000)
1994-Winfield Broadcasting
1999-J & V Communications ($450,000)

History Of Call Letters and Formats:

WACY-1968-MOR  "1220 On Your Dial"
WACY-1974-Progressive Rock
WMJK-1988-Hits of the 50s and '60s "Your hometown radio station''
WMJK-1991-Adult Contemporary/Full Service  "Magic 1220"
WMJK-1992-Travelers Information
WOTS-1994-Travelers Information  "The Vacation Station"
WOTS-2001-Spanish  "Magica"

History of WRWB
Jim La Follette adds some history of WRWB.
"The first transmitter site was a trailer.  The studio was downtown".  "...A building was built which was modeled  from a home design  and was built on the site, I do not know when. This was the transmitter site and studio/office for WRWB, WKBX, WOSL and WJPB. The building sat on a raised patch of ground off Neptune Rd, with the tower next to the building and  the ground radials in a pasture, that flooded a lot. WOSL used the Gates 250GY transmitter as a standby (old WRWB/WKBX main).  The main  WOSL/WJPB  transmitter was a Gates BC1J, 1000 Watt. I think the building might still exist. The building sits on a kind of island  jammed up against a subdivision of nice homes and surrounded on three sides by water. Looks out of place". 

Names In WRWB History
Emerson Browne-1954-President/General Manager/Chief Engineer/News Director-Mid Florida Broadcasting
Howard King-1954-Co-owner-Mid Florida Broadcasting
Rodney Walker-1954-Co-owner-Mid Florida Broadcasting
Sarah Browne-1954-Women's Director-Mid Florida Broadcasting
Frank Taylor-1954-Commercial Manager-Mid Florida Broadcasting/1956-Owner/General Manager/1959-Owner/Chief Engineer
Gerald "Jerry" Schweikart-1954-Program Director/Promotions Manager/Sports Director-Mid Florida Broadcasting
Don Leedy-1954-Mid Florida Broadcasting
Rev. D. D. Debault-1956-6AM-10AM-
Buster Kenton-1956-Farm Director-Mid Florida Broadcasting
Armand Hilburger-1957-Program Director/Commercial Manager/Station Manager-Frank Taylor Ownership
Mattie Van Laughlin-1957-Women's Director-Frank Taylor Ownership
Hugh Carroll-1957-Chief Engineer-Frank Taylor Ownership
Robert W. Bennett-1959-Station Manager-Frank Taylor Ownership
Allen B. Shaw-1959-Afternoons-Frank Taylor Ownership
Allen B. Shaw.jpg (20142 bytes)Allen's first job in radio at the age of 15. "I did a one hour "Top Hits" show every afternoon after school. This was a remote studio in Haines City for WRWB. Kissimmee is about 20 miles northeast of Haines City. This studio was the original WGTO studio before it moved to Cypress Gardens in Winter Haven."

click photos for full sized view    photos courtesy of Allen Shaw
Allen Shaw & Terri Maxwell.jpg (29901 bytes)
Photo from Haines City High School 1961 senior class yearbook. Terri Maxwell and I were voted "Most Likely To Succeed". We're in the WHAN on air studio where I did a Top 40 music show each day, after school. The board was a Gates "Yard". Commercials were played on 2 Magnacorders at the right of the board. The Gates 500 watt transmitter was on the left side of the board.
Lee Moss
Howard R. King-President/Co-owner/Chief Engineer-WOSL Osceola Broadcasting
Rodney B. Walker-Vice President/General Manager-WOSL Osceola Broadcasting
Ray Smith-Went to WLOF/WFTV as a camera man/field reporter
Al Cash-Program Director
Ken Lawrence-Sales Manager

The Arcade Theater in Kissimmee
The original home of WRWB
(photo taken in 1956)

The Arcade Theater 1988

Gospel Rangers.jpg (74786 bytes)Nancy Turner was kind enough to send along info on her dad and mom.  "...My dad, Buddy Turner, had a gospel music band, The Gospel Rangers, he played with many in Kissimmee including Curtis Andrews at Ready Records in Kissimmee. 
"...This is the old studios at WRWB on Lake Toho in Kissimmee. My dad "Buddy Turner" had a radio program on the station when it was there and also when the studios were downtown Kissimmee. It was either above Goolds Dept Store or above Tress Book Store."
In this photo: l to R: Buddy Turner (deceased), Evangeline (?), Ruth Turner (deceased) and an unknown sailor.
Photo courtesy of Nancy Turner

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