History of La Preciosa
La Preciosa took to the air on the 740 frequency on December 29, 2007 after Clear Channel decided to move most of the sports programming to WFLF-AM 540. Clear Channel announced the launch of the "La Preciosa Network" in January of 2006, over more than a dozen radio stations and radio and television personality Victor Manuel Lujan joined its programming line-up. The network features morning show host Alex Lucas’ “El Genio Lucas Show”, Rosemar Vega, Pepe Reyes, Jose Valenzuela and Guille Perez. The La Preciosa format is a Spanish language format which features hits from the 70s, 80s and early 90s.

  Sunday February 15, 2009 the Spanish format was disbanded and WYGM-AM 740 "The Game" took it's place.