WQTM-AM 740 "La Preciosa"

Original Call Letters: WORZ

Originally Licensed: Feb 8, 1947

Original City of License: Orlando

Original Frequency: 740

Origin of Call Letters:

Original Power: 1,000 watts

Original Location:

Original Format: Mexican Oldies

History of La Preciosa
La Preciosa took to the air on the 740 frequency on December 29, 2007 after Clear Channel decided to move most of the sports programming to WFLF-AM 540. Clear Channel announced the launch of the "La Preciosa Network" in January of 2006, over more than a dozen radio stations and radio and television personality Victor Manuel Lujan joined its programming line-up. The network features morning show host Alex Lucas’ “El Genio Lucas Show”, Rosemar Vega, Pepe Reyes, Jose Valenzuela and Guille Perez. The La Preciosa format is a Spanish language format which features hits from the 70s, 80s and early 90s.

Owner(s):	1947-Central Florida Broadcasting Co.
	1966-Tom Cassel
	1971-Susquehanna Radio
	1988-Guy Gannett Broadcasting
	1994-Paxson Broadcasting
	1997-Clear Channel Communications
	2007-Aloha Station Trust, LLC, as Trustee
	2008-Clear Channel Communications

History Of Call Letters and Formats:	WORZ-1947-Pop
	WKIS-1960's-Adult Contemporary
	WKIS-1979-News/Talk "NewsTalk 74"
	WWNZ-1988-News/Talk
	WQTM-2001-Sports Talk formerly on 540
	WQTM-2007-Mexican Oldies "La Preciosa" ("The Precious One")
	WQTM-2008-Modern Spanish Pop