WWLV-FM 94.5 Daytona Beach

Original Call Letters: WNDB

Originally Licensed: Mar 1947

Original City of License: Daytona Beach

Original Frequency: 94.5

Origin of Call Letters: Slogan; "LoVe 94.5"

Original Power: 100,000 Watts

Original Location:

Original Format: Beautiful Music

History Of Call Letters and Formats:	WNDB-1948-Beautiful Music
	WDNJ-1972-Beautiful Music (Bonneville's "Just Beautiful Music")
	WWLV-1988-Soft Adult Contemporary ''Lite 'n' Easy Love Songs"
	WWLV-1990-Adult Contemporary "Love 94.5"
	WCFB-1992-Young Country "B94.5"
	WCFB-1995-Urban Adult "Star 94.5" "Star 94 Today's R&B and Classic Soul"
	WCFB-2014-Throwback Hip Hop
	WCFB-2014-R & B/Throwbacks

History of WWLV
From Marc Tyll
The format on 94.5 from the time is was WDNJ and WWLV was Beautiful Music until around 1988. They were using Bonneville's "Just Beautiful Music" automated music service while WDBO-FM 92.3 had the exclusive rights to air beautiful music from Jim Shulke ("The Godfather" of 'Beautiful Music Radio'). In 1988 "Love 95" , as it was known when the WWLV call letters replaced WDNJ, was renamed to "Love 94.5" to better reflect the digital readout of the actual 94.5 frequency. The station was also reformatted with soft adult contemporary love songs which remained on WWLV until about 1990 when the format became more mainstream adult contemporary with a leaning towards hot adult under the direction of program director Steve Kelly.

1992-New City Communications, the owner of WDBO-AM 580 and WWKA-FM 92.3 in Orlando, announced it would acquire the air time of WWLV-FM of Daytona Beach and has purchased an option to buy the station's other assets, including its operating license. Acquisition of WWLV-FM's air time would be accomplished under a local marketing agreement with Root Communications, owner of the Daytona Beach station. Under the agreement, NewCity would take over production of programming and sale of air time to advertisers. The agreement was to take effect between Sept. 15 and Oct. 1. The format of would be shifted from adult contemporary music to country. Plans were for all WWLV programming except public affairs programs would be produced at NewCity's Orlando studios.

Dave Archard

Perry Moore Biography In Memory

K.P. Manning Biography In Memory

John Barrett-7PM-Midnight Biography

Ron Kocher

Anne Jeffries-Afternoon drive-Anne shares some very funny moments from the lunchtime media group table at Malcolm's Hungry Bear Restaurant

Other Names In WWLV History

Chapman S. Root-1982-President-Root Communications In Memory

David Middleton-1990-Sales Director/1991-General Manager-Root Communications

Jay Cresswell-1990-1991-Program Director-Root Communications

Charles Cohoon-President

Owner(s):	1948-News Journal Corp.
	1972-Quality Broadcasting, Inc.
	1977-Broadcast Management Corp.
	1982-Root Communications
	1992-New City Communications
	1996-Black Crow Broadcasting, Inc.
	1997-Cox Broadcasting

			*Sounds*
What's New	Biographies	In Memory	*AM / FM*	*Misc.*	*Chronology*	*What's News?*

Dave Matthews (David Hesselink) In Memory

1981 Ad from the Daytona Beach News Journal click image for full sized view


WWLV Love 94.5 Love Songs Club Card