WIXC-AM 1060   

Original Call Letters: WRMF

Originally Licensed: Nov. 20, 1957

Original City of License: Titusville 

Original Frequency: 1060 

Origin of Call Letters: 

Original Power: 10,000w daytime/5,000w nighttime (directional) 

Original Location: 

Original Format: Nostalgia

Network Affiliation(s):

ABC News


1957-Melbourne On The Air, Inc.

1958-WRMF, Inc.
1973-Fairbanks Broadcasting
1977-Advance Communications
1978-Radio Brevard
1979-Brevard Broadcasting Co. (Regional Broadcasting Co.) 
1984-Ogden Broadcasting
1986-Frazer Broadcasting Corp.
1989-Sage Broadcasting (WAMT-AM/WSCF-FM 98.3 in Titusville for $3 million)
1989-Angel Bocanegra
1992-Radio Brevard, Inc ($265,000)
1996-Spinney Broadcasting Corp.
2000-Genesis Communications I ($650,000)
2008-Whiskey River Broadcasting (LMA)
2008-Genesis Communications I  

History Of  Call Letters and Formats:

WRMF-1957-Soft Adult Contemporary  "The Nifty 1050" (on 1050)
WRMF-1973-Adult Contemporary Moved to 1060
WRMF-1979-Full Service/Oldies
WAMT-1996-Silent for 3 months
WAMT-1996-Easy Listening
WAMT-1997-Classic Country (Branson Music Network)
WIXC-2000-Big Bands
WIXC-2001-Nostalgia  "Wixie 1060" 
WIXC-2002-Sports Talk "ESPN 1060
WIXC-2008-Classic Country  "Wixie 1060"
WIXC-2008-Adult Standards  "Wixie 1060"
WIXC-2008-Talk "Brevard's Big Talker"

History of WIXC "Country"
Going the country route
Entrepreneur hopes it leads his radio station to profitability 
by Donna Balancla
Florida Today Jul 24, 2008
Former Hit Kicker manager Ted Turner and several investors will take over operations of AM radio station 1060 WIXC under a licensing agreement that will change the daytime format to "classic country" beginning Aug 1. The newly dubbed "Wixie 1060" will still broadcast high school football on Friday nights and live Jacksonville Jaguars and Florida State University games, but "Mike and Mike in the Morning," "The Jim Rome Show," and other national sports programming from ESPN will end. "We feel that there's a segment of the listeners who have been abandoned," said Turner, who for seven years was operations manager at Cumulus Broadcasting's Hit Kicker 102.7 FM before leaving last year. "We wanted to create something that the Baby Boomers would like, and we know they want to hear classic country." Whiskey River Broadcasting, the company led by Turner and partner Jim Burke, will take over operations of AM 1060 with the possibility of buying it from Tampa-based Genesis Communication at some point in the future, Burke said. The move from talk to music could be challenging as most talk radio listeners set their dials to AM for talk and FM for music, analysts say. That means it will take heavy advertising of the new format to win listeners away from FM music strongholds, said Michael Harrison, publisher of Talkers, the industry trade magazine for talk radio. "They're taking a chance because people don't spin the AM dial to hear music. AM is a talk venue," he said. "So they're going to have to really market very aggressively, especially if there's an FM station carrying country." Still, Harrison said that the move away from all talk sports could actually increase the number of listeners for 1060 AM. "The ESPN broadcast is national, it's not a local broadcast," Harrison said. "There's a lot more interest in sports radio when the region has a sports franchise of some kind, and Melbourne doesn't. That limits advertising, as well. "Obviously, Genesis wouldn't be interested in selling the station or leasing the station if it had been doing well with the sports talk format." WIXC's sister station, Genesis-owned WHOO 1080 AM in Kissimmee, also broadcasts ESPN sports talk. Burke, who owns the Liberty Tax franchise in Brevard County, will serve as manager of the business side of the new station. He said with the median age in the county is around 49 and about 140,000 country listeners, according to his data, there are more potential listeners of country than those who wanted talk sports during the day. "This is something I always wanted to do," Burke said. "I've always felt there was a need for this type of country music. We're going to play the classics, and the Top 10 country hits, too."  The station will run its regular Friday night prep football and will do a Monday night wrap-up that leads into Monday Night Football. "Wixie 1060" will have an office in Suntree and has a station in Mims, but the station is expected to set up permanent shop at the Port Canaveral offices of Las Vegas Casino Lines, Turner said. Turner said that in addition to aggressive marketing, Whiskey River Broadcasting will have heavy community involvement to get the attention of regional listeners and sponsors. "We're local and we want to help put on fundraisers and be very involved with community," Turner said. "And we have a strong audience with our prep football, so we're going to keep that and build on it." Turner left Cumulus Broadcasting, which own radio stations in 60 markets, in 2007. He said he plans to capitalize on the fact that his new venture will not follow a corporate structure. "We won't have large corporate overhead," Turner said. "So that way we can operate more efficiently." Tampa-based Genesis could not be reached for comment. 

Names In WIXC "Country" History
Ted Turner-2008-Owner/Partner-
Moving the station from sports to Classic Country-Whiskey River Broadcasting
Jim Burke-2008-Owner/Partner-Whiskey River Broadcasting

Greg Sherlock-2008-Afternoons- Whiskey River Broadcasting

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