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WPRD-AM
1440
Winter
Park
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Original Call Letters: WABR |
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Originally Licensed: Sep 1954 |
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Original City of License: Winter Park |
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Original Frequency: 1440 |
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Origin of Call Letters: Slogan: Orlando's PRiDe |
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Original Power: 5,000 watts-Daytime |
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Original Location: 222 Hazard St., Orlando |
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Original Format: Spanish Variety |
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| Mutual Broadcasting System | |
| Transtar Satellite Network | |
| CNN |
Owner(s): |
1954-Orange County Broadcasting |
| 1959-Contemporary Broadcasting Co. | |
| 1966-Norfolk Broadcasting Corp. | |
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1971-Rounsaville Broadcasting, Atlanta (Co-owned with WBJW-FM 105.1) |
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| 1977-WSEC, Inc. | |
| 1982-Nationwide Communications ($6.5 million with WBJW-FM 105.1 & WLOF-AM 950) | |
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1986-Alleluia Broadcasting Corp |
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1987-Metroplex Communications of Orlando Inc. ($1.1 million) |
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1993-Paxson Communications ($5.6 million with WMGF-FM 107.7) |
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1994-J & V Communications, Inc. ($300,000) |
History Of Call Letters and Formats: |
WABR-1954-Country |
| WBJW-1971-Oldies/Lite Rock "The Entertainer" | |
| WBJW-1975-Easy Listening | |
| WNBE-1976-NBC 24 Hour News | |
| WAJL-1977-Easy Listening | |
| WAJL-1987-Christian Ministry (Station sold. WAJL moves to 1190) | |
| WPRD-1987-Classics of the '40s, '50s and '60s "Pride-1440" | |
| WPRD-1990-Children "The Imagination Station" | |
| WPRD-1991-CNN Headline News | |
| WWZN-1993-Talk "Power Talk" | |
| WWZN-1993-Sports | |
| WPRD-1994-Talk | |
| WPRD-1995-Spanish |
| History Of WPRD |
| Metroplex Communications of Orlando Inc. purchased WAJL for $1.1 million, they stated that its new AM station will be called WPRD and will play classics of the '40s, '50s and '60s. Peter Ferrara, Metroplex president, said the station will be known as PRIDE-1440. He hopes advertisers will appreciate what he describes as the fine fit between WPRD and Metroplex's existing WJYO-FM 107.7, known as JOY-108, which plays light, adult hits. The new marketing slogan that he hopes will unleash a rash of combination ad sales? Would you believe, ''We're Central Florida's pride and joy.'' |
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Suzane Michaels (Suzanne Hundley)-1989-News Director/Morning co-host-Metroplex Communications of Orlando Inc. |
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Thelma Tharp-1992-"Senior Networking"-Mon-12:30PM-2PM-Metroplex Communications of Orlando Inc. |
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Mike Wiley-"Patriot Radio Network"-Weeknights 8PM-11PM |
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Dave Matthews (David Hesselink) In Memory |
Barry Farber |
 Alan Colmes |
Lee Mirabel |
Susan Loggans |
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| Peter Ferrara-1987-President-Metroplex Communications of Orlando Inc. |
| John Torrado-1994-President-J & V Communications, Inc. |
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Tom Holter-General Sales Manager |