WPRD-AM 1440                                                                                       
Winter Park

Original Call Letters: WABR 

Originally Licensed: Sep 1954 

Original City of License: Winter Park 

Original Frequency: 1440 

Origin of Call Letters: Slogan: Orlando's PRiD

Original Power: 5,000 watts-Daytime

Original Location: 222 Hazard St., Orlando 

Original Format: Spanish Variety


Network Affiliation(s):


ABC 

Mutual Broadcasting System 
Transtar Satellite Network
CNN

Owner(s):

1954-Orange County Broadcasting
1959-Contemporary Broadcasting Co.
1966-Norfolk Broadcasting Corp.

1971-Rounsaville Broadcasting, Atlanta (Co-owned with WBJW-FM 105.1)

1977-WSEC, Inc.
1982-Nationwide Communications  ($6.5 million with WBJW-FM 105.1 & WLOF-AM 950

1986-Alleluia Broadcasting Corp  

1987-Metroplex Communications of Orlando Inc.  ($1.1 million)

1993-Paxson Communications ($5.6 million with WMGF-FM 107.7)

1994-J & V Communications, Inc. ($300,000)


History Of Call Letters and Formats:

WABR-1954-Country 
WBJW-1971-Oldies/Lite Rock "The Entertainer"
WBJW-1975-Easy Listening
WNBE-1976-NBC 24 Hour News
WAJL-1977-Easy Listening
WAJL-1987-Christian Ministry (Station sold. WAJL moves to 1190)
WPRD-1987-Classics of the '40s, '50s and '60s  "Pride-1440"
WPRD-1990-Children "The Imagination Station"  
WPRD-1991-CNN Headline News
WWZN-1993-Talk  "Power Talk"
WWZN-1993-Sports
WPRD-1994-Talk
WPRD-1995-Spanish
History Of WPRD
Metroplex Communications of Orlando Inc. purchased WAJL for $1.1 million, they stated that its new AM station will be called WPRD and will play classics of the '40s, '50s and '60s. Peter Ferrara, Metroplex president, said the station will be known as PRIDE-1440. He hopes advertisers will appreciate what he describes as the fine fit between WPRD and Metroplex's existing WJYO-FM 107.7, known as JOY-108, which plays light, adult hits. The new marketing slogan that he hopes will unleash a rash of combination ad sales? Would you believe, ''We're Central Florida's pride and joy.'' 


WPRD Personalities

Suzane Michaels (Suzanne Hundley)-1989-News Director/Morning co-host-Metroplex Communications of Orlando Inc.

Mike Wiley-"Patriot Radio Network"-Weeknights 8PM-11PM

Dave Matthews (David Hesselink)   In Memory



Barry Farber


Alan Colmes


Lee Mirabel


Susan Loggans


Other Names In WPRD History

Peter Ferrara-1987-President-Metroplex Communications of Orlando Inc. 
John Torrado-1994-President-J & V Communications, Inc.

Tom Holter-General Sales Manager


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