WPRD-AM 1440                                                                                       
Winter Park 

Original Call Letters: WABR 

Originally Licensed: Sep 1954 

Original City of License: Winter Park 

Original Frequency: 1440 

Origin of Call Letters: Slogan: Orlando's PRiDe   

Original Power: 5,000 watts-Daytime

Original Location: 222 Hazard St., Orlando 

Original Format: Spanish Variety


Network Affiliation(s):


ABC 

Mutual Broadcasting System 
Transtar Satellite Network
CNN

Owner(s):

1954-Orange County Broadcasting
1959-Contemporary Broadcasting Co.
1966-Norfolk Broadcasting Corp.

1971-Rounsaville Broadcasting, Atlanta (Co-owned with WBJW-FM 105.1)

1977-WSEC, Inc.
1982-Nationwide Communications  ($6.5 million with WBJW-FM 105.1 & WLOF-AM 950

1986-Alleluia Broadcasting Corp  

1987-Metroplex Communications of Orlando Inc.  ($1.1 million)

1993-Paxson Communications ($5.6 million with WMGF-FM 107.7)

1994-J & V Communications, Inc. ($300,000)

2023-Estate of Jesus M. Torrado  (Transfer of Control)

History Of Call Letters and Formats:

WABR-1954-Country 
WBJW-1971-Oldies/Lite Rock "The Entertainer"
WBJW-1975-Easy Listening
WNBE-1976-NBC 24 Hour News
WAJL-1977-Easy Listening
WAJL-1987-Christian Ministry (Station sold. WAJL moves to 1190)
WPRD-1987-Classics of the '40s, '50s and '60s  "Pride-1440"
WPRD-1990-Children "The Imagination Station"  
WPRD-1991-CNN Headline News
WWZN-1993-Talk  "Power Talk"
WWZN-1993-Sports
WPRD-1994-Talk
WPRD-1995-Spanish
WPRD-2005-Spanish      "La Fantastica"

History Of WPRD
Metroplex Communications of Orlando Inc. purchased WAJL for $1.1 million, they stated that its new AM station will be called WPRD and will play classics of the '40s, '50s and '60s. Peter Ferrara, Metroplex president, said the station will be known as PRIDE-1440. He hopes advertisers will appreciate what he describes as the fine fit between WPRD and Metroplex's existing WJYO-FM 107.7, known as JOY-108, which plays light, adult hits. The new marketing slogan that he hopes will unleash a rash of combination ad sales? Would you believe, ''We're Central Florida's pride and joy.'' 

Station owner pulls plug In fight over WPRD-AM 
Orlando Sentinel
Jun 4, 1993
Listeners of WPRD-AM probably were surprised to hear silence when they tuned to 1440 on Thursday evening. In a dispute with Rama Broadcasting, potential buyers of the station, Paxson Broadcasting, pulled the plug on WPRD at 5:20 p.m. Both sides say the station could be off the air for a couple of days until a judge can intervene. Chairman Lowell "Bud" Paxson went to the WPRD offices at 2001 N. Mercy Drive to shut down transmission because he was "concerned about the legal operation of the station," said David Murray, technical director for Paxson Broadcasting. WPRD now airs CNN headline news, talk shows and religious and ethnic programming on Sundays. It is the new base of talk show host Clive Thomas, who is on from 9 to 11 a.m. daily.


WPRD Personalities

Suzane Michaels (Suzanne Hundley)-1989-News Director/Morning co-host-Metroplex Communications of Orlando Inc.

Thelma Tharp-1992-"Senior Networking"-Mon-12:30PM-2PM-Metroplex Communications of Orlando Inc.



Clive Thomas-1993-9AM-11AM-Paxson Communications
Andy Chau-1998-" Saigon Radio" - Vietnamese music, news and talk- weekdays from 8PM- 10PM-J & V Communications, Inc.

Mike Wiley-"Patriot Radio Network"-Weeknights 8PM-11PM-Paxson Communications

Dave Matthews (David Hesselink)   In Memory



Barry Farber


Alan Colmes


Lee Mirabel


Susan Loggans
Mario Piņa-Host of "La Parada Deportiva"-J & V Communications, Inc. 


Other Names In WPRD History

Peter Ferrara-1987-President-Metroplex Communications of Orlando Inc. 


John Torrado (Jesus M. Torrado)-1994-President-J & V Communications, Inc.   In Memory

Tom Holter-General Sales Manager

What's New

Biographies In Memory
Sounds
AM
/ FM 
Misc. Chronology What's News?
History Of La Voz 1440
From Leo Vargas: The station was originally called "La Fantastica 1440" from its launch in 1995 until it was renamed "La Voz 1440" in 2014. The Hatian/Creole format is not a format that replaced it, but rather a format that has already been existent for years coming from WUNA 1480 AM, which broadcasts on WPRD 1440 AM, WSDO 1400 AM, WOTS 1220 AM, & WTJV 1490 AM during the evening/overnight hours.


WPRD Personalities



Lucymar Rivera-"Las Maņanitas con Lucymar"-7AM-8AM-J &V Communications Communications
Manuel Mulet-"Una Hora Para la Derecha"-J &V Communications Communications
Gustavo Marquez-"De 40 Para Arriba"-J &V Communications Communications


Homan Machuca-News Director-J &V Communications Communications
Tony Acevedo - "Una Cancion Para Ti"-J &V Communications Communications
Juan Diaz - "Domingo Internacional"-J &V Communications Communications
Millie Diaz - Co-host- "Domingo Internacional"-J &V Communications Communications
Ismael Gonzalez - Co-host-"Domingo Internacional"-J &V Communications Communications
Victor Colon-Co-host-"Domingo Internacional"-J &V Communications Communications



Leo Vargas-Co-host-"Domingo Internacional"-J &V Communications Communications
Luis Angel Figueroa (aka "Angel Johnny") - Production Director/Host- "Mercado al Aire"-J &V Communications Communications
Sandra Carrasquillo - "Mujer y Hombre de Hoy"-J &V Communications Communications
Luis Alberto Bohorquez - News Director/ "Mercado al Aire"-J &V Communications Communications
Magda Ivette Torres - "En Agenda"-J &V Communications Communications
Elliot Uriel Hernandez - "En Agenda"-J &V Communications Communications
Mario Piņa - "La Parada Deportiva"-J &V Communications Communications
Maritza Beltran - "Ellas y su Punto de Vista"-J &V Communications Communications
Oscar Chacon- "Mundo Latino"
Juanito Rodriguez-"De Mi Tierra para Ti"-J &V Communications Communications
Juan Pedro Rivera-"Buscando Estrellas"-J &V Communications Communications
Radames Lamenza-"Pentagrama del Recuerdo"-J &V Communications Communications
Julio Zayas-"Con Sabor Boricua"-J &V Communications Communications
Mariela Chopite-"Mi Show de la Maņana"-J &V Communications Communications
Luis Hernandez-"El Show de Luis Hernandez"-J &V Communications Communications
Pedro Juan Figueroa-News/Host of "Dando Cantazos"-J &V Communications Communications
Fernando Miguel Negron-"Quedate Con Miguel"-J &V Communications Communications
Julio Guerra-Co-host-"Quedate Con Miguel"-J &V Communications Communications


Other Names In WPRD History




Jesus "John" Torrado
-1994-President/CEO/Marketing Director/Program Director-J &V Communications Communications In Memory
Jocelyn Torrado-1994- Vice President/Program director-J&V Communications
Malaquias Bosques-General Manager-J&V Communications


Frank Vaught-Operations Manager-J&V Communications     In Memory
Julio Mario Morales-Program Director/Promotions Manager-J&V Communications
Lou Mueller-Chief Engineer-J&V Communications

Lucas Soto-General Manager-J&V Communications

History Of Call Letters and Formats:
WABR-1954-Country 
WBJW-1971-Oldies/Lite Rock "The Entertainer"
WBJW-1975-Easy Listening
WNBE-1976-NBC 24 Hour News
WAJL-1977-Easy Listening
WAJL-1987-Christian Ministry (Station sold. WAJL moves to 1190)
WPRD-1987-Classics of the '40s, '50s and '60s  "Pride-1440"
WPRD-1990-Children "The Imagination Station"  
WPRD-1991-CNN Headline News
WWZN-1993-Talk  "Power Talk"
WWZN-1993-Sports
WPRD-1994-Talk
WPRD-1995-Spanish
WPRD-2006-Spanish News/Talk