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WRFB-AM
860
Cocoa
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Original Call Letters: WKKO |
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Originally Licensed: Jan. 4, 1951 |
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Original City of License: Cocoa |
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Original Frequency: 860 |
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Origin of Call Letters: |
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Original Power: 50,000 Watts, Directional |
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Original Location: |
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Original Format: News/Talk |
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Owner(s): |
1952-Brevard Broadcasting Company |
| 1959-Marvin Rothschild | |
| 1970-Cocoa One Inc. | |
| 1975-Emcom Associates | |
| 1984-Dickson/Fry Broadcast Group, Inc. | |
| 1984-Fox Radio Inc. | |
| 1985-Capitol Broadcasting Co. | |
| 1988-Christian Radio Communications, Inc. | |
| 1992-Walker Broadcasting | |
| 1993-Brevard Broadcasting, Inc. ($90,000) | |
| 1993-Walker Info & Ed Institute Inc. | |
| 1998-Carl Marcocci | |
| 2005-Bible Broadcasting Network ($250,000) |
History Of Call Letters and Formats: |
WKKO-1951-Block Programming |
| WKKO-1981-MOR | |
| WJZX-1984-Urban "Fox 86" | |
| WJZX-1985-Adult Contemporary | |
| WCKS-1986-Top 40 ''Brevard's No. 1 Hit Music Station'' | |
| WCKS-1986-'50s and '60s | |
| WCKS-1987-Top 40 | |
| WCKS-1987-Silent | |
| WWKO-1989-Urban Contemporary "KO 860 Knockin' Out The Hits" | |
| WRFB-1993-News/Talk "Radio For Brevard" | |
| WRFB-1998-Nostalgia | |
| WRFB-2000-Silent (4-4-2000) | |
| WRFB-2004-License Cancelled (2-1-2004) |
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WRFB-AM began life as WKKO-AM. In a move that runs at odds with national trends, WRFB recently dumped its all-talk programming and picked up a nostalgia format. 'Golden 860,'' as it's known, doesn't play Glenn Miller, but it does play Henry Mancini. It won't play cuts from the '30s and '40s, but it will play recent remakes such as Linda Ronstadt's recording of the old standards with Nelson Riddle. The station, owned by Brevard Broadcasting Inc., is airing commercial announcements only every 15 minutes. Station manager Will Standley said he has been encouraged by the number of people who found the station even before it was being promoted. 'It's a niche that's maybe too small for large FM stations,'' Standley said. ''And we received just an incredible number of phone calls in support of it.'' |
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Jay Waggoner-1987-Engineer-Capitol Broadcasting Co. In Memory |
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Keith Walker-1993-Brevard Broadcasting, Inc. |
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| Biographies | In Memory | Sounds AM / FM |
Misc. | Chronology | What's News? |
