WRFB-AM 860  

Original Call Letters: WKKO

Originally Licensed: Jan. 4, 1953  

Original City of License: Cocoa 

Original Frequency: 860

Origin of Call Letters: 

Original Power: 50,000 Watts, Directional

Original Location: 

Original Format: News/Talk

Network Affiliation(s):


1952-Brevard Broadcasting Company
1959-Marvin Rothschild
1970-Cocoa One Inc.
1975-Emcom Associates
1984-Dickson/Fry Broadcast Group, Inc.
1984-Fox Radio Inc.
1985-Capitol Broadcasting Co.
1992-Walker Broadcasting
1993-Brevard Broadcasting, Inc. ($90,000)
1998-WGUL FM, Inc. (Carl Marcocci) ($475,000)
2005-Bible Broadcasting Network ($250,000)

History Of  Call Letters and Formats:

WKKO-1951-Block Programming
WJZX-1984-Urban  "Fox 86"
WJZX-1985-Adult Contemporary 
WCKS-1986-Top 40  ''Brevard's No. 1 Hit Music Station'' 
WCKS-1986-'50s and '60s
WCKS-1987-Top 40
WWKO-1989-Urban Contemporary "KO 860 Knockin' Out The Hits" 
WRFB-1993-News/Talk   "Radio For Brevard"   
WRFB-2000-Silent (4-4-2000)
WRFB-2004-License Cancelled  (2-1-2004)

WRFB-AM History

WRFB-AM began life as WKKO-AM.

From Will Standley;
"I am also the former owner of (WRFB) 860 AM, Cocoa, FL (original call letters WKKO). I bought it from Keith Walker (station) and Jane Maschmeier (real estate) and ultimately sold the station to WGUL-AM owner Carl Marcocci who ultimately turned it off so he could get better coverage WGUL 860 AM over Tampa/St Pete. (He applied for and received FCC permission to change his WGUL pattern subject to turning off 860 AM Cocoa.) When we acquired 860-AM Cocoa in Brevard County we changed the call letters to WRFB (Radio For Brevard.) Ray Kassis, owner of WWBC 1510 AM Cocoa ultimately bought the old 860 AM site, removed his old tower in the Indian River and re-tuned the old 860 AM tower for 1510. Then he was able to add one tower and go to 50kw day time."

Names In WRFB History

Keith Walker-1993-President-Brevard Broadcasting, Inc. 

Will Standley-1993-Owner/Operator/Station Manager-Brevard Broadcasting, Inc.  

Carl Marcocci
-1998-President-WGUL-FM Inc.
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