WTJV-AM 1490

Original Call Letters: WDLF 

Originally Licensed: Sep. 10, 1948

Original City of License: Deland  

Original Frequency: 1490

Origin of Call Letters: 

Original Power: 1,000 watts

Original Location: 

Original Format: Mexican Regional

Network Affiliation(s):

Mutual Broadcasting System
Associated Press
Florida Radio Network


1948-Deland Broadcasting Company 
1951-Stetson University
1959-WJBS, Inc.

1960-WJBS, Inc. (New Ownership)

1962-Radio Deland, Inc.
1967-Cosmopolitan Communicators Group
1969-Norfolk Broadcasting Corp., Orlando   ($65,550 Mortgage Foreclosure Sale)
1970-WETO, Inc.
1978-We Two Inc.

1984-Stetson University ($425,000)

1987-Great Lakes Broadcasting Co. ($325,000)

1991-Green Broadcast Group  ($175,000)

2001-Black Crow Broadcasting

2005-J &V Communications  ($370,000)

2023-Estate of Jesus M. Torrado (Transfer of Control)

History Of Formats and Call Letters:

WDLF-1948-Full Service/Block Programming
WJBS-1949-Full Service/Block Programming
WJBS-1959-Adult Standards
WETO-1970-Comtemporary MOR
WETO-1979-Top 40
WXVQ-1980-Adult Standards
WXVQ-1984-Top 40
WNDA-2001-News/Talk  Simulcast of WNDB-AM 1150, Daytona Beach
WTJV-2006-Mexican Regional
WTJV-2009-Licensed/Silent 9-09-3-10    see Tower Collapse  
WTJV-2010-Mexican Regional  Returns to air
WTJV-2011-Spanish Religious "Renacimiento Radio"
WTJV-2012-Adult Standards  Simulcast of WSBB-AM 1230, Daytona Beach

County gets first all-Spanish station
February 20, 2006
Mexican radio hits dial - Daytona Beach News-Journal (FL) 
Author: Patricio G. Balona - Staff Writer
DELAND - They are full-time welders, roofers and nursery workers, among other trades. 
But they also have another aspiration - to be radio announcers. So the group of seven have offered part of their time to run the first 24-hour Mexican radio in Volusia County, based in DeLand. They also are salespeople who seek the support of businesses to generate the money needed to run the station - La Maquina 1490AM. The medium is necessary to provide essential communication services to a growing Mexican population in northwest Volusia and surrounding areas, said station president Albino Gutierrez. "It's a dream that's just beginning," Gutierrez said. "I've discovered that the United States is a country of opportunities for people who are not afraid of hard work." Gutierrez started a three-hour Mexican program on WAPN Christian Radio in Holly Hill in May 2005. The program became so popular his listeners began asking for more time. But more time meant more money, and since the Christian radio has policies that limited their ability to expand in commercial radio, Gutierrez said he began considering how to please his audience. He then got to know the owner of WTJV Radio, who has a tower in DeLand and agreed to let Gutierrez launch the La Maquina station. Everyone agreed the community needed a 24-hour Spanish-speaking station. So they made it happen. Their first live broadcast was Jan. 20. "We are very grateful to Machelle for giving us a start," Gutierrez said. Machelle L. Vallance is the manager of WAPN-FM 91.5, where La Maquina Musical first debuted. Digging into his personal savings and holding fundraisers, Gutierrez bought all the equipment to furnish an on-air studio that transmits on 1490AM. "Our listenership has grown, especially in the evenings, maybe by 85 percent," said Nicolas Caudillo, originally of Guanajuato, Mexico, an air-conditioning technician. Caudillo hosts a morning talk show with Gutierrez. The station programming in Spanish plays Mexican music interspersed with news from Mexico. Celebrity news also is a big part of the station's feature, but the talk show that allows listeners to voice concerns has shown the need to have community leaders, especially law enforcement representatives, participate, Gutierrez said. "It's definitely a positive move to meet the need to educate and inform the Hispanic community to break stereotypes on both sides," said DeLand police Cmdr. Randel Henderson. "We need to be part of the proactive steps to break out some of the fears this segment of our community has." Gary Davidson, spokesman for the Volusia County Sheriff's Office, the agency in whose jurisdiction a large number of Mexicans live, said the radio station is a new way to reach out to the Hispanic community. "We need everything we can to build bridges to the Hispanic community, not only to keep them safe but to reach to these communities to recruit new deputies," Davidson said. Farmworker Association coordinator Marcos Crisanto said the new station reflects the growth of the Mexican population in Volusia. Crisanto said he is happy that people who have lived the hardships of the Mexican community in this area are spearheading the station because they understand its need and lifestyle. "I think it's good that persons who have experienced the sacrifice made to earn the daily bread have a broad vision of the community's need, and I wish them the best in their risky endeavor to provide a much-needed service."

WTJV Personalities

The Tiger

Cristian the Travieso

The Alcon

Maria Hearts

Other Names In WTJV History

John Torrado (Jesus M. Torrado)-2005-President/General Manager-J &V Communications Inc.   In Memory

Frank Vaught-2005-Operations Manager-J &V Communications In Memory

Tower Collapse 
Thanks to the The West Volusia Beacon for use of these photos
Click photos for full sized view

  tower 1.jpg (38659 bytes)    tower 2.jpg (48367 bytes)   

BEACON PHOTOS by Barb Shepherd

No one injured Three vehicles were damaged but no one was hurt when WTJV-AM 1490, 400-foot radio transmission tower crashed to the ground about  9:55 p.m. Friday, Sept. 4. Hundreds of football fans were milling about in the area, Apparently, a vehicle tangled up in one of the guide wires, and down it came.

In March of 2010, J &V Communications replaced the fallen tower with an 85 foot Valcom Antenna. New zoning laws would not allow replacing a tower with same height that had been on the site. The Valcom antenna, manufactured by Valcom Manufacturing Group Inc., is a self-supporting whip antenna that is shorter than the one-quarter wavelength lattice tower typically used by AM stations. The Valcom antenna includes a Valcosphere, a wire-framed sphere, mounted at the top of the whip. A top-loading coil is mounted approximately one-third of the total height above the antenna base. The Valcom antenna requires use of a 120-radial buried ground system.


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