WSBB-AM 1230
New Smyrna Beach

Original Call Letters: WSBB
Originally Licensed: 1950
Original City of  License: New Smyrna Beach
Original Location: Indian River Inn and Conference Center on South Riverside Drive
Origin of Call Letters: "World's Safest Bathing Beach"
Power: 1,000 watts days/250 night           
Format: Big Bands 
Network Affiliation(s): Mutual Broadcasting System
                                  CNN                      
                                  FRN

Owner(s): 1951-
         1954-Broadcasters, Inc.
                1986-George Mizelle 
                1991-T K Radio, Inc. ($50,000)
                2006-Gore-Overgaard Broadcasting, Inc.   ($450,000)
                2008-Diegel Communications, LLC  ($125,000)

History Of Call Letters and Formats:WSBB-1950-Big Bands
                                                        WSBB-1954-Easy Listening 
                                                        WSBB-1991-Adult Standards (Westwood One Network)
                                                        WSBB-2006-Oldies (Westwood One Network)
                                                        WSBB-2008-Adult Standards

                     
         Original location of WSBB studios                                        WSBB studios on the Causeway in New Smyrna Beach

WSBB History
The original WSBB studios were on the ground floor of the Indian River Inn and Conference Center on South Riverside Drive. The first tower was where the Smyrna Yacht Club's tennis courts are now situated. When Tolby, a New Smyrna Beach resident, acquired the station, it had moved to the North Causeway site. 
Mr. Brian Tolby was kind enough to furnish more information about WSBB. Here is some of that email. "...Now to New Smyrna Beach and WSBB. I bought it in l99l from the Tidmore's who owned it since l95l. Some other guy put it on the air but don't remember the name. He didn't own it for long..."
2006 Brian Tolby sold WSBB to Gore-Overgaard Broadcasting.  Gore-Overgaard also owns WROD-AM 1340 in Daytona Beach. 
2007 Gore-Overgaard Broadcasting sold WSBB to Skip Diegel former General Manager of  WVLG-AM 640.
2008-WSBB is broadcasting from new studios on Canal Street in the Historic Downtown District of New Smyrna Beach.

WSBB Personalities


Brent Alberts-1966


Jim "Biff" Burns-1979-80 and 1986-nights/News Director
Ray Simms-1979-(former NBC announcer)-General Manager/Morning host
Gerry Bell-1979-Mid-days 
Tom Smithers-1979-Nights/General Manager, now at WCEU-TV, Daytona Beach
George Mizzelle-1986-Owner/Mornings In Memory
Bob Krauser-1986-mid-days
Bob Knight


Kris Earl Phillips-2006-2007-Mornings/Program Director



Rick Martorano-2006-"Art, Entertainment and Lifestyles"
John Davidson-New Smyrna Beach High School Morning Sports Report
Cadillac Jack (John Wilcha)-2007



Rick Brady-1988-1991-Program Director/2PM-6PM Biography


Skip Diegel-2008-Owner/Mornings
David Schulz-2007-Saturdays

Other Names In WSBB History
A.V. Tidmore-1954-Owner/President-Broadcasters, Inc
A. L. Ptuitt-1954-General Manager/Commercial Manager/Program Manager-Broadcasters, Inc
Murray Pendleton-1954-Program Director-Broadcasters, Inc
Lucille Irick-1954-News Director-Broadcasters, Inc
Sim Eagleson, Sr.-1954-Chief Engineer-Broadcasters, Inc
Brian Tolby-1991-2006-President/Station Manager-T K Radio, Inc.
Al "Pappy" Pruitt-Manager
Harold Gore-2006-CEO/Treasurer-Gore-Overgaard Broadcasting, Inc.  
George Winslow-2007-General Manager
Scott Maman-Production Coordinator
Jim Vandergrifft (New Smyrna Beach Mayor)-2007-Community information
Sanoma Robertson In Memory
Virginia Roche 
Eva DeBerry


Christopher M. Gore-2007-Sales Manager

Skip Diegel-2008-President-Diegel Communications, LLC

Other Programs in WSBB History
Atlanta Braves Baseball
Canada Calling-1948
Florida Gators
                                                              

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