WSBB-AM 1230 New Smyrna Beach

WSBB History
The original WSBB studios were on the ground floor of the Indian River Inn and Conference Center on South Riverside Drive. The first tower was where the Smyrna Yacht Club's tennis courts are now situated. When Tolby, a New Smyrna Beach resident, acquired the station, it had moved to the North Causeway site.
Mr. Brian Tolby was kind enough to furnish more information about WSBB. Here is some of that email. "...Now to New Smyrna Beach and WSBB. I bought it in l99l from the Tidmore's who owned it since l95l. Some other guy put it on the air but don't remember the name. He didn't own it for long..."

2006-Volusia radio station purchased New Smyrna Beach radio station 1230 AM (WSBB), now owned by TK Radio Inc., has been purchased by Gore-Overgaard Broadcasting, Gore-Overgaard said Monday. Gore-Overgaard owns and operates 1340 AM (WROD) in Daytona Beach. The purchase price was not released. The request for the transfer of WSBB's ownership and license has been filed with the Federal Communications Commission. Brian Tolby, WSBB's president and general manager, will remain associated with Gore-Overgaard, the company said. WSBB is expected to continue with an oldies format after the sale closes.

2007-Gore-Overgaard Broadcasting sold WSBB to Skip Diegel former General Manager of WVLG-AM 640.

2008-WSBB is broadcasting from new studios on Canal Street in the Historic Downtown District of New Smyrna Beach.

WSDO Sanford Picking Up Simulcast 7-28-15
WSBB-AM 1230 is being simulcast over WTJV-AM 1490 in Deland and now is being simulcast on WSDO-AM 1400 in Sanford, from 4PM to 6AM weekdays. This may not be a permanent arrangement, but for now Sanford and Deltona can enjoy the Adult Standards heard on WSBB.

WSBB Personalities

Murray Pendleton-1954-Program Director/Mornings-Broadcasters, Inc In Memory

Brent Alberts-1966-Broadcasters, Inc. Biography

Jim "Biff" Burns-1979-80/1986-Nights/News Director-Broadcasters, Inc. Biography

Ray Sims-1979-(Former NBC Announcer)-General Manager/Morning Host-Broadcasters, Inc.

Gerry Bell-1979-Mid-days-Broadcasters, Inc.

Tom Smithers-1979-Nights/General Manager-Beach Broadcasters, Inc. (now at WDSC-TV)

Jack McEllen-1980-Sat/Sun-5:30AM-3PM-Beach Broadcasters, Inc.

Jerry Bell-1984-10AM-2PM-Beach Broadcasters, Inc.

Dave Gulbreth-1984-News-Beach Broadcasters, Inc.

Duke Darnell-1984-7PM-8PM-"Classic Jazz"-Beach Broadcasters, Inc.

Tom Duffy-1984-Nights/Weekends-Beach Broadcasters, Inc.

George Mizelle-1986-Owner/Mornings In Memory

Bob Krauser-1986-Mid-days-George Mizelle Ownership

Rick Brady-1988-1991-Program Director/2PM-6PM-George Mizelle Ownership Biography

Bobby Knight -1991-2001-Operations Manager-T K Radio, Inc.

Kris Earl Phillips-2006-2007-Mornings/Program Director-Gore-Overgaard Broadcasting, Inc. Biography In Memory

Rick Martorano-2006-"Art, Entertainment and Lifestyles"-Gore-Overgaard Broadcasting, Inc.

Cadillac Jack (John Wilcha)-2007-2008-Gore-Overgaard Broadcasting, Inc.

David Shulz-2007-2009-Saturdays-Gore-Overgaard Broadcasting, Inc./Diegel Communications, LLC

Skip Diegel-2008-2024-President/Mornings-Diegel Communications, LLC In Memory

Marc Monteson-2010-Host-"A Swinging Sunday"-7PM-8PM-Diegel Communications, LLC

Jason Davis-2010-Host-"Sunday Morning with the Boston Pops" /Production-Diegel Communications, LLC

Kraig A. Koelsch-2010-2011-Sports Director-Diegel Communications, LLC

Robert Palmer-2015-"Saving Thousands"-9AM-10AM-M-F-Diegel Communications, LLC

Rob Newton-2015-Co-host-"Saving Thousands"-9AM-10AM-M-F-Diegel Communications, LLC In Memory

Dave Ramsey-2015-"The Dave Ramsey Show"-4PM-6PM-M-F-Diegel Communications, LLC

Tracy Dent-2015-"Sports Talk"-Mon-Wed-Fri-Diegel Communications, LLC

Joe Johnson-"Beatle Brunch"-Sun-Noon-1PM-Diegel Communications, LLC

John Davidson-New Smyrna Beach High School Morning Sports Report

Ammie Ryan-News-Diegel Communications, LLC

Jim Blair

Jim Bell

Other Names In WSBB History

Walter Slattery-1951-Partner/General Manager/Commercial Manager-Beach Broadcasting Company

James King, Jr.-1951-Partner/Program Director/Sports Director-Beach Broadcasting Company

Roland Jordan, Jr.-1951-Partner/Chief Engineer-Beach Broadcasting Company

A. V. (Chick) Catterton-1954-General Manager-Beach Broadcasters, Inc. In Memory

A. V. Tidmore-1954-Owner/President-Broadcasters, Inc

A. L. Pruitt-1954-General Manager/Commercial Manager/Program Manager-Broadcasters, Inc

Lucille Irick-1954-News Director-Beach Broadcasters, Inc

Beverly Fleming-1954-Advertising Director-Beach Broadcasters, Inc

Janet Boyd-1954-Women's Director/Commentator-Beach Broadcasters, Inc

Sim Egglesson, Sr.-1954-Chief Engineer-Broadcasters, Inc

Brian Tolby-1991-2006-President/Station Manager-T K Radio, Inc.

1991

Harold W. Gore-2006-CEO/Treasurer-Gore-Overgaard Broadcasting, Inc. In Memory

Cordell Overgaard-2006-President-Gore-Overgaard Broadcasting

George Winslow-2007-General Manager-Gore-Overgaard Broadcasting, Inc.

Christopher M. Gore-2007-Sales Manager-Gore-Overgaard Broadcasting, Inc.

Jim Vandergrifft-2007 (New Smyrna Beach Mayor)-Community Information-Gore-Overgaard Broadcasting, Inc.

Barb Diegel-2008-Vice President-Diegel Communications, LLC

Todd Diegel-2008-2011-Vice President of Marketing-Diegel Communications, LLC

Kim Diegel-2008-2011-Traffic and Sales-Diegel Communications, LLC

Ashley Wilson-2010-2011-Account Representative-Diegel Communications, LLC

Victoria Perkins-Internet Marketing/Corporate Web Site/Social Media-Diegel Communications, LLC

A. L. "Pappy" Pruitt-Manager

Sanoma Robertson In Memory

Doug Pidgeon-General Manager

Jim Tillis-Chief Engineer

Virginia Roche

Eva DeBerry

Helen Cibu-Traffic-From Chuck Johnson; "...She was our traffic person, not on-air traffic reports, but doing our program logs and advertisers affidavits, etc. In the pre-computer days our logs were mimeographed and Helen had to smell those fumes daily and have purple fingers..."

James Spence-Sales In Memory

Martin Timmer-Sales In Memory

'Cuda Football-2010-Diegel Communications, LLC
"Radio Deluxe"-2010-John Pizzarelli-Sun-10AM-Noon-Diegel Communications, LLC
"Back To live Radio"-2010-Sun-8PM-9PM-Diegel Communications, LLC
Daytona Cubs Baseball-2011
Florida Gators
Atlanta Braves Baseball
"Monday Mornings With The Mayor"-Skip Diegel and New Smyrna Beach Mayor Adam Barringer broadcast live from Hidden Lakes Golf Club-Diegel Communications, LLC
"This is Music With Your Host Chuck Southcott"-Sat- 7PM-10PM-Diegel Communications, LLC
"Florida Roundtable"-Sun-6AM-7AM-Diegel Communications, LLC
"When Radio Was"-Sun-9PM-10PM-Diegel Communications, LLC
"Shake Rattle Showtime"-Jim Parsons
Stetson University Sports-2013-Diegel Communications, LLC

Thanks to Chuck Johnson for this Billboard Magazine article on Murray Pendleton's mobile disco business in 1975 click photo for full sized view	Pocket patch courtesy of Chuck Johnson
Chuck Johnson-1966-Broadcasters, Inc. Chuck sends along a photo of the WSBB studio. "It was the original Collins board that had been moved from the original Indian River Lodge studio in the 50s to the North Causeway studio/office/transmitter facility. I believe WSBB's power was increased at the time of the move and the Tidmore purchase from 250 watts to 1,000 day/250 night. Our old stand-by transmitter was the original Collins and it was 250/100 watts, the newer RCA was 1kw/250. When I first went to work there in 1966 we were still using Crown reel-to-reel tape recorders for commercials, etc. The carts were added in early 1967. At that time we carried Mutual news on the hour and half, Florida Gator and Notre Dame football, Atlanta Braves Baseball, and all (home and away) New Smyrna High School Barracuda football and basketball games. There wasn't a hard and fast play list and so each DJ had a slightly personal sound, however most of us used the Billboard Easy Listening Top 40 and other album cuts. Our DJs at the time included Murray Pendleton, Dave Roberts (Ross) Sim Egglesson, Jr., (son of the chief engineer) and me. I was attending DBCC (now Daytona State College) at the time and also did several programs for the college including "Education Beat" that was broadcast on other area stations in Daytona, Deland and Sanford. It was fun and WSBB under Al (Aubrey Lee) Pruitt's management certainly served the community well."
Dave Roberts (Dave Ross)
Sim Egglesson, Jr.


Original location of WSBB studios	WSBB studios on the Causeway in New Smyrna Beach