South Daytona
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Original Call Letters: WDAT |
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Originally Licensed: June 13, 1957 |
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Original Frequency: 1590 |
Original Power: 1,000 watts day time/32 watts night time |
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Original Format: Gospel |
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Original Location: |
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American Urban |
| Air America | |
| CBS |
Owner(s): |
1957-Thomas Carr |
| 1957-Daytona Broadcasting Company | |
| 1959-Quality Broadcasting of Daytona, Inc. | |
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1963-Seven Cities Broadcasting Corp. |
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| 1972-WELE Radio, Inc. | |
| 1972-WELE Radio, Inc. (New Ownership) | |
| 1989-PSI Communications ($250,000) |
History Of Call Letters and Formats: |
WDAT-1957-Country Western |
| WELE-1959-Country Western | |
| WELE-1963-Black (listed in 1963 Broadcasting Yearbook as Negro) | |
| WELE-1967-Country | |
| WZIP-1981-Oldies | |
| WZIP-1986-Country | |
| WPUL-1989-Black Gospel/R&B Oldies "Victory Radio" | |
| WPUL-2005-Progressive Talk "AM 1590 Victory Radio" |
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Charles two sons often accompanied their father to St. Petersburg on business trips. They enjoyed the trips because they got to listen to WTMP, that played black music. The sons often talked about the lack of a black radio station in Central Florida. The Cherry brothers bought WPUL in 1988. They purchased WPUL for $85,000. At the time the station was playing country. The Cherry's changed the format, to black oriented music. Their initial inventory was comprised of their personal albums. The station took off and others soon realized there was a market in Daytona for black music. Then the FM stations came in, with competition from WJHM-FM 102 JAMZ, owned by Infinity Broadcasting, and STAR 94.5, owned by Cox Radio Inc. The two FMs are located in the Orlando, but are licensed to Daytona Beach. The small AM wasn't strong enough to compete and soon the station fell in the ratings. They also lost the Tom Joyner Morning Show, STAR 94.5. The competition from the FMs forced a change in format to black gospel. Son, Glenn W. Cherry, gave up a successful practice as a veterinarian to become president and chief executive officer of Tama Broadcasting Inc. His brother, Charles W. "Chuck" Cherry II, quit his law practice in Fort Lauderdale so he could manage WPUL. Chuck Cherry majored in mass communications at Morehouse College in Atlanta and went on to law school at the University of Florida. |
Names In WPUL History |
| Charles Cherry-1988-President-Tama Communications |
| Phinesse Demos-Program Director/Host of "Express Yourself" |
| Charles Cherry II-1989-CEO/General Manager/Program Director-PSI Communications |
| Tamela Powell-1989-National Sales Manager/Program Manager/Chief Engineer-PSI Communications |
| Dwayne Taylor--Host of "On The Agenda" |
| Bobbie Thomas- |
| George "Harold" Utter-Engineer In Memory |
| Terry Abdo-co-host of the "Terry and Jerry Show" |
| Jerry Kenney-co-host of the "Terry and Jerry Show" |
![]() Rick Brady Biography |
| Phyllis Hartmann In Memory |
![]() "Captain" Chris Hill-1989-1991 Biography |
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Tamala Powell-1989-National Sales Manager/Program Manager/Chief Engineer |
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Stephanie
Miller Show |
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