Tampa Tribune 17 Oct 1954.

Thanks to Bill Watson for these articles from the Gainesville Sun.

Third radio station is planned for the city
Gainesville will have its third radio station within the next three months to be constructed at an estimated cost of $65,000. Clearance for the new broadcasting unit was given by the Federal Communications Commission in an announcement that it had issued a grant to the Decatur Broadcasting Company of Gainesville to operate on a frequency of 980 kilocycles with a power of five kilowatts. Time of broadcasts will be limited to the daylight hours. The Decatur Broadcasting Company is a partnership composed of Toby Dowdy, hillbilly singer and musician, of Gainesville, his brother Charley Dowdy of Bainbridge, Ga., and Tom Hanssen, also of Bainbridge. The trio also owns WMGR in Bainbridge. Charles Dowdy is president of the new company.  Hanssen will serve as vice president and general manager.  Toby Dowdy said no title had yet been assigned to him but that he expected to be sales manager. Toby Dowdy, who now has radio and TV programs on Station WMBR at Jacksonville, said today that the company shortly will pick up its option on approximately 12 acres on Kincaid Road, one half mile from the Palatka highway, and construction on the antenna will begin within a week or two.  Dowdy said the property was owned by A. E. Melton, of Melton Motors. He added that the target date for the completion of the station and airing the first program was September 1 and they anticipated that the initial investment would be in the neighborhood of $65,000 
Dowdy, who was associated with Station WRUF here from 1939 until March of this year, said negotiations were underway for major network affiliation and that a long range plan included installation of second antenna for night broadcasting.
He declined to mention the name of the network but as Station WRUF is a Mutual affiliate, and Station WGGG is on the ABC network, it is presumed that it is either Columbia Broadcasting System or National Broadcasting System, the only other major systems. Dowdy formerly conducted the "Orange Blossom Special" and the "Toby Dowdy Show" over station WRUF and is well known to area listeners. He said the 5000-watt power will provide an exceptionally strong signal for north and central Florida listeners. Station WRUF also is a 5000-watt station.  WGGG has a power of 250 watts.