changes at Clear Channel
host at WMGF-FM 107.7, Brenda
Matthews explains what happened to her in the latest moves at CC
"After 11 years working for this company, 3 radio stations - WSHE/Cool
100/Magic 107, and 8 years at Magic alone, and great numbers - not to
toot my own horn, but what the heck - I've more often than not, been the #1
Mid-day personality in Orlando, and often with the largest share in Orlando no
matter the day part, Clear Channel is doing some serious downsizing, and
yes...I'm one of the cuts. Across the country the company is 'reducing the
body count', I was told. I'm
clearly a poster girl for working hard and doing more than what's been asked.
I've done the above, well represented my 'family' station, did what was asked of
me and more. I voice track 3 other Clear Channel stations too.
(Melbourne and Tallahassee, FL, and El Paso, TX) and my situation clearly shows
you that nothing is sacred now days...no job is safe, not only in radio, but in
the current business climate in this country. Great numbers, great track
record, etc., really doesn't mean a thing anymore - it doesn't make your job
'secure.' You used to get a gold watch for good service. I had the choice
of being severance, or staying on to voice track my mid day shift Magic at a
greatly reduced rate. I also was under a time limit pressure to make my
decision. I've decided, for now, to stay. The company is now going to set
me up in my home studio, so I won't have to be in the office daily, and I'll be
able to pursue other 'avenues' now, since I'll have more time on my hands.
Change is the only consistency in life...and maybe this will be a good thing in
the long run...I'll be working for myself...sorta. Disappointing?
Extremely. Devastating? No - I have my 'big girl panties' on. If
anyone would like to be in touch, I'm at BMVoicetracking@aol.com.