WLOQ Goes For A “Fresh Approach”
Brian Morgan, program director at
WLOQ-FM 103.1, says they have "freshened" its music selection. Brian is quoted in the
Orlando Business Journal as saying; "We shaved down the songs we have been playing and added a lot of newer material”. In the same article it states that
WLOQ uses the software called Selector to gradually increase or reduce the number of times a
song is played, when it plays and how different types of music relate to each other. Selections are updated weekly, based on the tastes and guidance of
Morgan and owner Herb Gross.
Gross says that the “fine-tuning” of the station not a format change, it's just a chance to hear less of the music he considers overplayed.
Other changes include The Chill Lounge, a local program that features a new style called “chill music”.
The show airs Saturday nights, and is hosted by Ash Kimble, who was known as known as
Kid Cruz when he worked at WXXL-FM
106.7. Also a Latin jazz show is being developed for a Sunday nights.
Morning host Mark Taylor will be leaving at the end of the month. PD Morgan says he's looking for a replacement.
WLOQ plays smooth jazz.